MarketingProfs Today: Slack's Strategy for Super Success | Snapchat's 3V Ads | Job-Related Tweets

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In this issue

1.	How-To: The Strategy That Got Slack to 500,000 Users and Made It a $1B Company
2.	#SocialSkim: Snapchat's 3V Ad Format, Plus 11 More Stories in This Week's Roundup
3.	PRO Online Planning Tool: Blogging
4.	My View: Boost Your Brand's Global Reach by Taking Advantage of the New gTLDs
5.	Survey Says: What People Say About Their Jobs on Twitter

Top 7 Push Notification Campaigns for Travel Apps. Is your app a trusted advisor for travelers? Get this free Best Practice Guide and drive users down the conversion funnel to become long-term customers. Learn the secrets to building affinity, trust, and loyalty in this step-by-step guide!

How-To

The Strategy That Got Slack to 500,000 Users and Made It a $1 Billion Company

By Art Zabalov

Whether you're already established or you're just starting out, customer feedback can serve directly as a tool for customer acquisition and, indirectly, as a tool to boost other customer acquisition channels. Read More

FOR PRO Members

Online Planning Tool: Blogging

This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More

Top 7 Push Notification Campaigns for Retail & E-Commerce. How do apps like Overstock.com, 1-800 Flowers, and Coupons.com earn higher retention, conversion, and lifetime value? Get this free Best Practice Guide and learn 7 proven campaigns to re-engage and retain your mobile shoppers. Download today!

Survey Says

What People Say About Their Jobs on Twitter

By Ayaz Nanji

Are people more likely to say that they love or hate their jobs on Twitter? Does the ratio of love to hate tweets vary by industry, gender, day of the week? Read More

Quick Take

#SocialSkim: Snapchat's 3V Ad Format, Plus 11 More Stories in This Week's Roundup

By Angela Natividad

This week we'll introduce you to Snapchat's 3V ad model, Facebook's vision of tomorrow's mobile advertising, a better way to track social ROI via Google, and a Twitter offering that highlights products and places (and how to buy or book them). Read More

My View

Boost Your Brand's Global Reach by Taking Advantage of the New gTLDs

By Dave Panos

Brands have an exciting opportunity to take advantage of the new generic Top Level Domains (gTLDs) for international markets. Check out these reasons to do so before the space gets too crowded. Read More

event calendar

Jul 14	FREE Seminar—Webinar Benchmarks Report
Jul 16	PRO Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Jul 21	FREE Seminar—Five Ways to Prove the Value of Your Marketing Team
Jul 23	PRO Seminar—How to Build Your Podcast Brand
Aug 14	Virtual Conference—Marketing Strategy & Planning: Like a Boss!—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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