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In This Issue
+ How-To: 10 Ways to Boost Your Google AdWords Search Ads Right Now
+ Survey Says: Are Consumers OK With Brands' Collecting Personal Data?
+ PRO Take 10: How to Stop Wasting Your PowerPoints
+ Quick Take: Hospitality: The Impact of Tech on Customer Loyalty
+ My View: Agile Marketing Gives Brands the Strategic Power They Need
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Advertisement  No. 15 of 18 must-know email stats for modern marketers: Adding video to your email campaigns can increase your click rates by 300%! Get the rest here.
How-To 10 Ways to Boost Your Google AdWords Search Ads Right Now
By Jason Nelson
Implementing these 10 tips to boost AdWords search network ads can make a significant difference in your click-through rate, Quality Score, and campaign ROI. Read More
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PRO Take 10: Stop Wasting Your PowerPoints! How to Squeeze All the Good Stuff Out
In just 10 minutes, you will learn how to extend the reach of your PowerPoint presentation via social tools, resulting in more views and greater interest in your brand and service. You will be able to put the content you've already created to work right away with these easy, yet effective, tips. Read More
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Advertisement  From the @emmaemail crew: 18 beautifully illustrated email stats every modern marketer needs to know. Get them now.
Survey Says
When Are Consumers OK With Brands' Collecting Personal Data?
By Ayaz Nanji
US consumers are generally wary of companies' collecting their personal data, but some are open to it—depending on their age, the transparency of the efforts, and what they get in return, according to a recent report from Software Advice. Read More
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Quick Take
Hospitality: The Impact of Tech on Customer Loyalty
By John Fremont
It's a tough time for those in the airline, hotel, and cruise industries. Customer loyalty is eroding—and with good reason. Many brands aren't anticipating and answering needs at the level that travelers desire. Read More
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My View Agile Marketing Gives Brands the Strategic Power They Need
By Mark Battaglia
By adopting agile marketing, brands can execute plans more strategically. The marketing process becomes more nimble and powerful in responding to changing business or market conditions. Read More
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Jul 1
 FREE Seminar—Data Diligence: Leveraging Data to Improve Email Marketing Results
Jul 10
 PRO Seminar—Everything You Ever Wanted to Know About Mobile But Were Afraid to Ask
Jul 11
 Virtual Conference—Retail Marketing: Embracing the Customer-Centric Landscape FREE!
Jul 15
 FREE Seminar—Leveraging Customer Engagement Using Segmentation
Jul 17
 PRO Seminar—The Art of Retention: How to Create Customers for Life
Aug 14
 MarketingProfs University—Search Marketing School
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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