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| By Alesia Krush |
| Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.
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| By Kerry O'Shea Gorgone |
| Ian Cleary discusses how he started the social media and technology blog RazorSocial.com, and the tools and tactics he used to turn RazorSocial into one of the "Top 10 Social Media Blogs of 2013" in just six months.
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| Ann will explain what brands like yours need to do to embrace content marketing and create content worth sharing. She'll offer a look into what inspired brands are doing to create epic content, and she'll share findings from the MarketingProfs and Content Marketing Institute study.
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| Tablet and Mobile Video Viewership Jumps 19% |
| By Ayaz Nanji |
| Taken together, the total share of global online video viewership on tablet and mobile devices grew 19% in 1Q13, and now accounts for more than 10% of all online video plays, according to a recent report.
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How to Use Media Attribution to Make Strategic Retail Decisions
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| By Jeff Zwelling |
| Because Google has transformed its free Google Product Search into the paid Google Shopping service, retailers must re-evaluate their comparison-shopping engine strategies, asking themselves: How should budget be redistributed? Where should the money come from? Where will it have the most impact? What will it cost per click? And, most important, what is the average revenue per click?
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By Abbas Rajani
To grab folks' attention in Queen's Market Upton Park, Shahid Nazar created a song (and a YouTube video) about the one-pound fish he sold. The song went viral. Why? And what can content marketers learn from this?
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