MarketingProfs Today: Avoid Epic Content Fails | Dealing With Data | Mobile Video Viewing

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In this issue

1.	How-To: These Mistakes Can Make Your Content Marketing an Epic Failure (but You Can Avoid Them)
2.	Quick Take: Seven Opportunities and Lessons for a Healthy Relationship With Data
3.	PRO Seminar: Turn Marketing Technology Into a Competitive Advantage
4.	Survey Says: Consumers' Mobile Video Viewing Habits [Infographic]
5.	My View: Four Reasons to Take Advantage of Facebook's Evolving Video Strategy

Top 7 Push Notification Campaigns for Travel Apps. Is your app a trusted advisor for travelers? Get this free Best Practice Guide and drive users down the conversion funnel to become long-term customers. Learn the secrets to building affinity, trust, and loyalty in this step-by-step guide!

How-To

These Mistakes Can Make Your Content Marketing an Epic Failure (but You Can Avoid Them)

By Jeff Sierra

With all the buzz about and the allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot. Here are three common mistakes and some ideas for how to avoid them. Read More

FOR PRO Members

PRO Seminar: Turn Marketing Technology Into a Competitive Advantage

You'll get an overview of the marketing technology landscape and the principles for harnessing that technology as a competitive advantage. You'll also gain a solid understanding of how marketing and technology intersect and how to build a better relationship between Marketing and IT. Read More

Top 7 Push Notification Campaigns for Retail & E-Commerce. How do apps like Overstock.com, 1-800 Flowers, and Coupons.com earn higher retention, conversion, and lifetime value? Get this free Best Practice Guide and learn 7 proven campaigns to re-engage and retain your mobile shoppers. Download today!

Survey Says

Consumers' Mobile Video Viewing Habits [Infographic]

By Ayaz Nanji

More than one-third (36%) of smartphone video viewers say they watch long-form video (five minutes or longer) daily or more frequently, according to a recent report from the Interactive Advertising Bureau and On Device Research. Read More

Quick Take

Seven Opportunities and Lessons for a Healthy Relationship With Data

By Susan Solomon

Especially in this data-hungry age, all marketers can learn customer-relationship lessons from the healthcare industry's experience with obtaining and sharing data. Read More

My View

Four Reasons to Take Advantage of Facebook's Evolving Video Strategy

By Shawn Kemp

Facebook is investing heavily in its video service, working hard to grow its video reach and ad efficacy. Here are four reasons marketers need to begin or expand native Facebook video marketing. Read More

event calendar

Jun 30	FREE Seminar—Single Customer View: The Missing Link to Cross-Channel Success
Jul 7	FREE Seminar—How to Create a High Converting B2B Content Experience
Jul 9	PRO Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10	Virtual Conference—Demand Generation: 3 online sessions—FREE!
Jul 16	PRO Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

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