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In This Issue
+ How-To: How to Engage With Facebook Fans to Build a Successful Nonprofit
+ Podcast: Digital Content Strategy: Author Ahava Leibtag on Marketing Smarts
+ PRO How-To Guide: Picture This: The Marketer's Guide to Visual Content
+ Survey Says: Mobile Email Benchmarks by Industry
+ My View: Stop Dooming Your Emails to Your Customers' Spam Folder
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Advertisement  No. 15 of 18 must-know email stats for modern marketers: Adding video to your email campaigns can increase your click rates by 300%! Get the rest here.
How-To How to Engage With Facebook Fans to Build a Successful Nonprofit
By Melissa Hannon
You can find scores of articles about how to grow a Facebook following... But what if you've already achieved that? How do you engage with your thousands of social media fans to build a more successful organization? Read More
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Podcast The Digital Crown: Author Ahava Leibtag Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Content strategy expert and author Ahava Leibtag shares practical tips for helping your organization develop a content marketing strategy. Read More
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PRO How-To Guide: Picture This: The Marketer's Guide to Visual Content
In this 21-page guide, you'll discover how visual content is upending how brands reach their customers—and which brands are doing it best. You'll learn the types of visual content that cut through the digital noise, tips on telling visual stories that drive emotional reactions... and more! Read More
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Advertisement  From the @emmaemail crew: 18 beautifully illustrated email stats every modern marketer needs to know. Get them now.
Survey Says
Mobile Email Benchmarks by Industry
By Ayaz Nanji
Several industries passed the "mobile tipping point" in 2013, with more than half of all sent marketing emails in the vertical opened by consumers on smartphones or tablets, according to a recent report from Knotice. Read More
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My View Stop Dooming Your Emails to Your Customers' Spam Folder
By Michael Wilson
You don't want your carefully crafted emails to end up in your customers' spam folder. To save your emails from such a fate, check out the following tips. Read More
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Jul 1
FREE Seminar—Data Diligence: Leveraging Data to Improve Email Marketing Results
Jul 10
PRO Seminar—Everything You Ever Wanted to Know About Mobile But Were Afraid to Ask
Jul 11
Virtual Conference—Retail Marketing: Embracing the Customer-Centric Landscape FREE!
Jul 15
FREE Seminar—Leveraging Customer Engagement Using Segmentation
Jul 17
PRO Seminar—The Art of Retention: How to Create Customers for Life
Aug 14
MarketingProfs University—Search Marketing School
Oct 9-10
B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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