MarketingProfs Today: PR and Curation | Conferences: Worthwhile? | Salaries of Common Professions

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: The Revolution Will Be Curated: Here's What That Means for PR
2.	Podcast: Are Conferences Worth It? How Can They Be Better? With Mack Collier
3.	PRO How-To Guide: Website Metrics: What to Measure and How to Improve
4.	Survey Says: The Salaries of the 22 Most Common Professions in the US
5.	My View: The Internet of Me Banishes the Fear of Missing Out

Top 7 Push Notification Campaigns for Travel Apps. Is your app a trusted advisor for travelers? Get this free Best Practice Guide and drive users down the conversion funnel to become long-term customers. Learn the secrets to building affinity, trust, and loyalty in this step-by-step guide!

How-To

The Revolution Will Be Curated: Here's What That Means for PR

By Bob Geller

These days, PR is not just about getting immediate coverage: It is also about the secondary (i.e., curated) coverage that can make all the difference in winning the attention of the desired audience. Read More

Podcast

Are Conferences Worth It? How Can They Be Better? With Mack Collier on Marketing Smarts [Podcast]

By Mack Collier, Kerry O'Shea Gorgone

Mack Collier and I discuss whether attending conferences is still worthwhile, and what elevates a conference from "meh" to memorable. Read More

FOR PRO Members

How-To Guide: Website Metrics: What to Measure and How to Improve

In this 27-page guide, you'll receive actionable tips and advice on how to focus on the data that matters for getting the most from your website, including traffic, visitor engagement, and conversions; which metrics you'll need to track; and how to improve website performance. Read More

Top 7 Push Notification Campaigns for Retail & E-Commerce. How do apps like Overstock.com, 1-800 Flowers, and Coupons.com earn higher retention, conversion, and lifetime value? Get this free Best Practice Guide and learn 7 proven campaigns to re-engage and retain your mobile shoppers. Download today!

Survey Says

The Salaries of the 22 Most Common Professions in the US

By Ayaz Nanji

People working in management earn the highest annual salary of any common profession in the United States, according to a report from the US Bureau of Labor Statistics. Read More

My View

The Internet of Me Banishes the Fear of Missing Out

By Kevin Lindsay

Most customers have a FOMO (fear of missing out). The Internet of Me approach, however, can help banish FOMO by meeting consumer demands and offering exactly what they want exactly when they want it. Read More

event calendar

Jun 30	FREE Seminar—Single Customer View: The Missing Link to Cross-Channel Success
Jul 7	FREE Seminar—How to Create a High Converting B2B Content Experience
Jul 9	PRO Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10	Virtual Conference—Demand Generation: 3 online sessions—FREE!
Jul 16	PRO Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2015 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625