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In This Issue
+ How-To: How Mini-Stories Can Help Buyers Embrace You
+ PRO: Create Landing Pages That Convert Using SmartTools
+ Survey Says: Adults Snoozing During PowerPoint Presentations
+ Quick Take: How to Turn Lost Leads Into Clients
+ My View: Five Ways to Improve Your Business Cards
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Advertisement  How to Produce Awesome Webinars
Join Ann Handley, co-author of Content Rules and Chief Content Officer at MarketingProfs, and Thomson Reuters for an interactive discussion on how to take your programs to the next level. Get answers during this complimentary webinar on Thursday, June 30 at 12pm EDT. Register Now
How-To How Mini-Stories Can Help Buyers Reject the Status Quo... and Embrace You
By Michael Harris
Stories are how we make sense of the world. Learn how telling mini-stories will allow buyers to take your offering for a virtual mental test drive, to accept change—and to reject the status quo. Read More
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PRO Lift Conversions With SmartTools: High-Performance Landing Pages
Your landing pages can make or break your online advertising campaigns. Create effective ones easily with SmartTools: High-Performance Landing Pages—the quick-and-easy online service with a step-by-step blueprint for creating landing pages that convert. Read More
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Advertisement  Free eBook: Mastering Audience Engagement
Leverage traditional, digital and social media environments to improve the impact of your communications. Discover how to create engaging content, connect with communities, and turn your brand's audience into brand ambassadors. Download Chapter 4 now.
Survey Says
One-Third of Adults Have Snoozed During PowerPoint Presentations
Sitting through a PowerPoint presentation appears to be one of the most dreaded office activities: More than 32% of surveyed adults say they have fallen asleep during one, and 24% say they would rather give up sex tonight than face another PowerPoint. Read More
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Quick Take
How to Recapture Lost Leads and Turn Them Into Clients
Don't let lost leads slip through the cracks. With the right strategy in place, you can win over your long-lost leads and recapture unfulfilled sales. Get started with these simple steps. Read More
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My View Five Ways to Improve Your Business Cards (Remember Those?)
By Tara Hornor
Though so much of marketing is done online now, traditional business cards are still as significant as ever. The better your business cards, the better the impression you'll leave. Here's how to make your business cards stand out. Read More
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@ePrussakov Reading "3 Guaranteed ways to get your blog post read" - https:////bit.ly/lQGIqr
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Forum Today's Question
By mkerwin 6/23/2011 at 12:11 PM
I work for a candy manufacturer. We are developing a product that I want to market to kids. Any suggestions for organizing a taste-test panel quickly and effectively? Go To Question
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Jun 16-29
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 PRO Seminar—Eight Critical SEO Metrics with Stephan Spencer
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