MarketingProfs Today: B2B Takeaways From 6 Facebook Ads | SEO for the Long Term

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In this issue

1.	How-To: Six B2B Takeaways From Six Great Facebook Ads
2.	Survey Says: The Top Reasons Consumers Abandon Online Shopping Carts
3.	PRO Today's Seminar: Get Scrappy: Smarter Digital Marketing for Businesses Big & Small
4.	My View: The Mathematical Reason SEO Is the Best Long-Term Marketing Strategy

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How-To

Six B2B Takeaways From Six Great Facebook Ads

By Daniel Kushner

Facebook is a powerful social media outlet, even for B2B marketers. But how can you make use of Facebook when organic reach for B2B seems to be declining? The answer, in part, is "pay to play": Facebook advertising. Read More

FOR PRO Members

Today's Seminar: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

You'll discover how getting scrappy can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing rethinks itself. Read More

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Survey Says

The Top Reasons Consumers Abandon Online Shopping Carts

By Ayaz Nanji

Suddenly encountering unexpected shipping costs is the No. 1 reason consumers abandon e-commerce shopping carts, according to recent research from VWO. Read More

My View

The Mathematical Reason SEO Is the Best Long-Term Marketing Strategy

By Timothy Carter

A well-rounded SEO strategy can earn a far higher ROI than any other strategy in the long term. Here's the proof. Read More

event calendar

Jun 23	PRO Seminar—Get Scrappy: Smarter Digital Marketing for Businesses Big and Small *with Nick Westergaard*
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Jul 6	FREE Seminar—Five Digital Marketing Mistakes (and How to Fix Them)
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