MarketingProfs Today: Content Marketing Metrics | Content Agency Benchmarks | Buyer Personas

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In this issue

1.	How-To: 7 Content Marketing Metrics That Would Make Your Math Professor Proud
2.	My View: Three Quick Tips to Avoid a Security Nightmare
3.	PRO Take 10: How to Make Your Graphs and Charts Effective Communication Tools
4.	Survey Says: Content Marketing Agency Benchmarks: Pricing, Production, Metrics
5.	Infographic: How to Create Buyer Personas

Top 7 Push Notification Campaigns for Travel Apps. Is your app a trusted advisor for travelers? Get this free Best Practice Guide and drive users down the conversion funnel to become long-term customers. Learn the secrets to building affinity, trust, and loyalty in this step-by-step guide!

How-To

Seven Content Marketing Metrics That Would Make Your Math Professor Proud

By Pawan Deshpande

Many marketers are more comfortable with words than with numbers, but if you're willing to run a few equations, you might gain tremendous insights into the success of your content. And, more important, you'll probably be more likely to keep your job. Read More

FOR PRO Members

Take 10: How to Make Your Graphs and Charts Effective Communication Tools

In just 10 minutes, you'll discover how to achieve more with your graphs and charts. You'll learn how to create and more effectively use visuals in PowerPoint, which graph types you should use to illustrate your data, and how to avoid common mistakes. Read More

Top 7 Push Notification Campaigns for Retail & E-Commerce. How do apps like Overstock.com, 1-800 Flowers, and Coupons.com earn higher retention, conversion, and lifetime value? Get this free Best Practice Guide and learn 7 proven campaigns to re-engage and retain your mobile shoppers. Download today!

Survey Says

Content Marketing Agency Benchmarks: Pricing, Production, and Metrics

By Ayaz Nanji

Most content marketing agencies (66%) produce, on average, fewer than 10 campaigns a month for each client, according to a recent report from Moz and Fractl. Read More

Quick Take

How to Create Buyer Personas [Infographic]

By Verónica Maria Jarski

Buyer personas give you insight into how to best engage with your different customers. But before you start creating those personas, take time to do the research. Read More

My View

Three Quick Tips to Avoid a Security Nightmare

By Daren Glenister

Free file sharing and unencrypted emails are quick and easy to use, but they can create a huge security risk for businesses that use them. Read More

event calendar

Jun 23	FREE Seminar—The Content Code: The Future of Marketing
Jun 30	FREE Seminar—Single Customer View: The Missing Link to Cross-Channel Success
Jul 9	PRO Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10	Virtual Conference—Demand Generation: 3 online sessions—FREE!
Jul 16	PRO Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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