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In This Issue
+ How-To: 12 Tips to Resuscitate Tradeshow Marketing
+ PRO Take 10: How to Write the Perfect Email Subject Line
+ Survey Says: Marketers Struggle With Multichannel Customer Interactions
+ Quick Take: Three Ways to Keep Your Email Communications Current
+ My View: Does the PGA Brand Need a New Rivalry?
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How-To Is Tradeshow Marketing Dead? 12 Tips to Resuscitate a Classic Lead-Gen Tactic
By Bob Hebeisen
Many have pronounced tradeshow marketing dead. But with the right strategy, hard work, and flawless execution, tradeshows can be a productive part of your marketing plan. Here are 12 ways to breathe new life into tradeshows. Read More
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PRO PRO Favorite Take 10: How to Write the Perfect Email Subject Line
In our most popular Take 10 webcast, email marketing expert Stephanie Miller covers five easy tips for writing the perfect email subject line. They're deceptively simple—just like a brilliant subject line. Read More
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Advertisement  Free eBook: Mastering Audience Engagement
Leverage traditional, digital and social media environments to improve the impact of your communications. Discover how to create engaging content, connect with communities, and turn your brand's audience into brand ambassadors. Download Chapter 4 now.
Survey Says
Marketers Struggle With Multichannel Customer Interactions
Marketers struggle to manage customer interactions across multiple platforms—a challenge intensified by new data streams from emerging channels such as mobile and social media. Read More
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Quick Take
Three Ways to Adapt Your Email Communications to Changing Times
If your email marketing program isn't thriving, it might be time to evolve your strategy and adapt to the changing world. Here are three ways to catch up with the times—and get results. Read More
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My View Does the PGA Brand Need a New Rivalry?
By Ted Mininni
Like any other sport, golf thrives on great personal brands, compelling story lines, and legends. What's more compelling than a strong rivalry? Will a new rivalry be born between Tiger Woods and Rory McIlroy? Read More
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@heidicohen Are you ready? How to Be a Twitter Chat Champion https:////bit.ly/hi1II8 #twitter #sm #smchat
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Forum Today's Question
By sonu0327 6/22/2011 at 8:33 AM
I'm a marketing director for a company that provides solutions for command and control centers in the US. Without any market data, how can I size the market? Go To Question
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