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Thursday, June 22, 2023

📋 Table of Contents

1. How to Create a Socially Responsible B2B Marketing Campaign

2. You Can Validate E-Commerce ROI—Without Spending a Dime sponsored

3. Building a Partner Community for B2B Marketing and Sales Success

4. Six Proven Ways to Increase Marketing's Impact on Sales Results sponsored webinar

5. What People Need at Each Stage of the Buyer's Journey

6. LAST DAYS to Save! Spring Sale Is Ending MarketingProfs B2B Forum

7. Marketing Math Made Easy! MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Create a Socially Responsible B2B Marketing Campaign
article
How to Create a Socially Responsible B2B Marketing Campaign
Socially responsible marketing tactics can encourage your potential clients to think more favorably of your brand while creating a better work environment for your employees. Here's how. »
sponsored
Build Customer Relationships and Boost Revenue
Want to expand your customer base and boost your revenue? Brevo, formerly known as Sendinblue, offers a comprehensive CRM suite tailor-made for businesses of all sizes to fully cultivate long-term customer relationships and expand in a fast-changing digital world. Get your free Brevo account today. »
You Can Validate E-Commerce ROI—Without Spending a Dime
sponsored
You Can Validate E-Commerce ROI—Without Spending a Dime
E-commerce search solution Bloomreach can prove that it can increase your revenue from site search. And it can do that in as little as 24 hours. How? It uses your product and site data to set up a cloned version of your site so you can see Bloomreach in action with your real products—and get real results. Get started—and prove ROI right now. »
Building a Partner Community for B2B Marketing and Sales Success
podcast
Building a Partner Community for B2B Marketing and Sales Success
Host George B. Thomas and Frank Belzer share expert insights on building a powerful partner community. Learn practical strategies and best-practices to transform business relationships into thriving partnerships while learning what we, as marketers, mean by community. Read more and listen in. »
Six Proven Ways to Increase Marketing’s Impact on Sales Results
sponsored webinar
Six Proven Ways to Increase Marketing’s Impact on Sales Results
For many marketers, campaign success still means generating as many leads as possible. But that makes it impossible to deliver a predictable pipeline. In this webinar, discover tips and best-practices for engaging audiences across top channels, identifying buying intent signals, and using actionable data to help sales teams follow up and follow through. »
What People Need at Each Stage of the Buyer's Journey
infographic
What People Need at Each Stage of the Buyer's Journey
This infographic from Giraffe Social Media looks at what your audiences want at each stage of the buyer's journey and how to meet those needs. Check out the infographic. »
MarketingProfs B2B Forum
LAST DAYS to Save! Spring Sale Is Ending
You only have SIX more days to save on your B2B Forum ticket before prices go up on 6/27! What are you waiting for? Over 50 sessions. Pre-conference workshops. Networking. Roundtables. One-on-one consultations with industry experts. Fun, games, and shenanigans. Named the "best event for B2B marketers, hands down" by a 2022 attendee, B2B Forum is THE marketing event you do not want to miss. Get your ticket before next Tuesday to save on the B2B magic. »
Marketing Math Made Easy!
MarketingProfs Master Class for PRO Members
You didn't get into marketing for the math, did you? Doesn't matter—when you start spending money and tracking results, you better know a thing or two. Now you can learn financial goal setting and marketing measurement in just two short hours! Samantha Stone makes it easy in her Master Class, A Marketer's Field Guide to Financial Goal Setting and Measurement. Just don't turn into an accountant, mmmk?
Understand financial goals and measurement
Profs Picks
sponsored
Growth depends on customers who gush about you. And to get them gushing, you have to spark connections that attract prospects and engage them, then continue to nurture those relationships. So naturally, you need Brevo in your marketer's toolbox. Brevo, formerly Sendinblue, is a CRM suite on a mission to support businesses navigating their digital presence to strengthen their customer relationships. It allows you to build automated customer experiences, email workflows, and landing pages that hook your prospects and reel them into your brand's message. Best of all, Brevo’s pricing structure is based on the number of emails you send, not the number of contacts you have! It's the perfect growth tool, and it works for marketers, SMBs, and sales teams looking to build with consolidated marketing and a CRM. Check out Brevo now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Smartly.io Announces Smartly.io AI Lab at Cannes Lions Festival of Creativity Business Wire
Dentsu Partners With Clinch for Dynamic Creative Optimization PR Newswire
DATAFORT Launches NewsGuru, an AI-Driven News Writing and Post Service to Empower SMBs Worldwide EIN News
Opnfi and actyv.ai Partner to Bring Embedded Finance Solutions to Businesses in South Asia, ASEAN, and MEA Yahoo Finance
Mvine Forms Partnership With Digidentity The Paypers
Upcoming Events
JUN
22
6 Proven Ways to Increase Marketing's Impact on Sales Results
60-minute webinar | sponsored by ON24
JUN
29
Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition
45-minute webinar | sponsored by Act-On
JUL
14
Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce
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