MarketingProfs Today: 4 Storytelling Plots | Product Photos and Videos | B2B Tech Marketing Skills

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Supercharge Sales: 4 Storytelling Plots to Eliminate Buyer Skepticism and Mistrust
2.	Quick Take: How Excellent Product Photography and Videos Increase E-Commerce Sales
3.	PRO On-Demand Seminar: How You Can Get the Most ROI Out of Each Content Marketing Asset
4.	Survey Says: The Most Important Skills for B2B Tech Marketers
5.	Infographic: Where in the World Is Your Brand From, and Why Does It Matter?

Are you bringing the right company swag to trade shows, conferences, and business pitches? Brochures, flyers, postcards, apparel, and more can make a lasting impression on prospects. To find out how, download our free guide filled with marketing collateral ideas and pro-tips.

How-To

How to Supercharge Sales: Four Storytelling Plots to Eliminate Buyer Skepticism and Mistrust

By Harry Mills

Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to persuade, but stories based on these four plots often succeed. Read More

FOR PRO Members

On-Demand Seminar: How You Can Get the Most ROI Out of Each Content Marketing Asset

Learn how to be more efficient with the content you create by reusing it in ways that will increase your marketing effectiveness. You'll leave with a simple plan to stretch each piece of content, get the most out of your budget, and save time with everything you create. Read More

Planning for a conference, trade show, or presentation? Don’t leave the office without branded swag. From brochures to t-shirts, the right products can turn a brief exchange with a prospect into new business for your company. Learn how to create meaningful marketing collateral with our free guide.

Survey Says

The Most Important Skills for B2B Tech Marketers

By Ayaz Nanji

B2B technology marketers say "soft" abilities such as good communication and people management are the most important skills needed to succeed in the field, according to recent research from Spiceworks. Read More

Quick Take

How Excellent Product Photography and Videos Increase E-Commerce Sales

By Rafael Romis

The Web continues its march toward becoming more image-centric, and any e-commerce site not willing to invest in product photography or video is already being left behind. Read More

AT-A-GLANCE

Where in the World Is Your Brand From, and Why Does It Matter? [Infographic]

By Laura Forer

The "geographic entanglement" of your company is one aspect of its brand that you have little control over, but it can have a big influence on your buyers. See this infographic for more on the role of geography in branding. Read More

event calendar

Jun 20	FREE Seminar—Optimizing Your B2B Demand Generation Machine
Jun 21	FREE Seminar—How to Use Webinars to Increase Customer Engagement
Jun 27	FREE Seminar—Better User Appquisition With App Store Optimization
Jul 20	Teach Me How—Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes
Aug 3	Online Course—Marketing Measurement & Analysis \| 13 online classes
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625