MarketingProfs Today: Outreach Emails | Rx for Success: UX | Relationship Marketing

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In this issue

1.	How-To: How to Craft Outreach Emails That Convert
2.	Podcast: Marketing Success: The Rx Is UX: Tracy Rosecrans of Heathline on Marketing Smarts
3.	PRO How-To Guide: The Marketer's Guide to Social Media Content
4.	My View: What Relationship Marketers Can Learn From the Mittelstand Ethos
5.	Survey Says: What Grade Do Marketers Give Their Personalization Efforts?

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How-To

How to Craft Outreach Emails That Convert

By David Mercer

Competition is fierce. You need to get as much return as humanly possible from any outreach and influencer marketing activity you undertake. Knowing how to write effective, engaging emails is vital to ensuring those campaigns convert well. Read More

Podcast

For Marketing Success, the Rx Is UX: Tracy Rosecrans of Heathline on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Tracy Rosecrans, marketing and product SVP for Healthline media, explains how she used content, UX, and SEO to transform Heathline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views. Read More

FOR PRO Members

How-To Guide: The Marketer's Guide to Social Media Content

In this 43-page guide, you'll learn how to plan, develop, and optimize social content that captures and engages the attention of your audience. You'll be able to set the stage for the development of highly relevant branded content, design for engagement, champion your goals, and much more! Read More

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Start your trial!

Survey Says

What Grade Do Marketers Give Their Personalization Efforts?

By Ayaz Nanji

Do marketers think that they are doing a good job personalizing their websites, emails, and mobile offerings? Read More

My View

What Relationship Marketers Can Learn From the Mittelstand Ethos

By Nick Worth

Relationship marketers at big companies can learn a lot from successful small and midsize German companies that take a leaner approach to work, saving time and money in the process. Read More

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