MarketingProfs Today: ESP Capabilities | Emojis in Subject Lines | The Right A/B-Testing Formula

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In this issue

1.	How-To: Your Email Service Provider: 5 Must-Have Capabilities and 1 Essential Trait
2.	My View: Five Mighty Good Reasons to Have a Champion Program
3.	PRO Seminar: Breathe New Life Into Your Blog
4.	Survey Says: The 15 Most Popular Emojis in Email Subject Lines
5.	Infographic: Discover the Right A/B-Testing Formula Without Going Mad

Top 7 Push Notification Campaigns for Travel Apps. Is your app a trusted advisor for travelers? Get this free Best Practice Guide and drive users down the conversion funnel to become long-term customers. Learn the secrets to building affinity, trust, and loyalty in this step-by-step guide!

How-To

Your Email Service Provider: Five Must-Have Capabilities and One Essential Trait

By Ed Kuderna

Choosing the right email service provider could make the difference between adequate results and extraordinary ones. Consider these six must-haves of an ESP for a mutually beneficial partnership. Read More

FOR PRO Members

PRO Seminar: Breathe New Life Into Your Blog

You'll learn the secrets of making your blog better than ever—from getting more people to read your posts to proving the ROI of blogging with lead generation techniques. You'll walk away with ideas that will make your blog more than a nice-to-have: It'll be a cornerstone of sales growth. Read More

Top 7 Push Notification Campaigns for Retail & E-Commerce. How do apps like Overstock.com, 1-800 Flowers, and Coupons.com earn higher retention, conversion, and lifetime value? Get this free Best Practice Guide and learn 7 proven campaigns to re-engage and retain your mobile shoppers. Download today!

Survey Says

By Ayaz Nanji

Which emojis—the small icons used to convey emotions, things, and ideas—are marketers employing most in email subject lines? Read More

Quick Take

Discover the Right A/B-Testing Formula Without Going Mad [Infographic]

By Verónica Maria Jarski

Overwhelmed by everything you can A/B-test in marketing? Here's a look at the most critical areas to focus on first. Read More

My View

Five Mighty Good Reasons to Have a Champion Program

By Joan Babinski

The most successful and effective champion programs benefit both customers and companies. And today's technology makes creating and measuring a program easier than ever. Read More

event calendar

Jun 23	FREE Seminar—The Content Code: The Future of Marketing
Jun 30	FREE Seminar—Single Customer View: The Missing Link to Cross-Channel Success
Jul 9	PRO Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10	Virtual Conference—Demand Generation: 3 online sessions—FREE!
Jul 16	PRO Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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