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Together with programmatic advertising experts
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Bringing In Better Buyers
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MarketingProfs Working Webinar
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Are your marketing and sales teams aligned? If not, you're leaving money on the table! Join sales enablement rockstar Pam Didner on Thursday for Creating Your Sales Enablement Plan, the third in her Working Webinar Series. You'll wrap the interactive session with your very own sales enablement plan. Working Webinar Series are exclusive to our PRO members! |
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Profs Picks |
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Everything makes more sense in context, and it's the same for advertising. In fact, contextual advertising can boost user engagement 4-10x, according to StackAdapt data. Using contextual targeting removes the barriers coming from privacy regulations on behavioral targeting. And it's gotten even better: Modern contextual advertising uses AI and machine-learning to make it more effective and scalable. StackAdapt's guide also also contains two use cases for using contextual targeting in your own campaigns. So check out the e-book and give your programmatic ads a boost. |
Afoot in the Neighborhood |
MarketingProfs community goings-on |
PRO members! How's this for an opportunity: On June 22 and 29, five MarketingProfs experts will be on-hand for FREE one-on-one 15-minute consultations. During our Office Hours With the Experts, Jeannie Walters, Nick Westergaard, Kenda Macdonald, Christopher S. Penn, and Allen Weiss will personally solve your most pressing dilemmas. Seats are limited, so book yours now! |
A new Working Webinar Series has launched! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launched her all new hands-on series with Aligning Marketing and Sales. |
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
News You Can Use |
Updates from around the industry |
Crowdvocate Raises $15M in Funding and Announces Rebrand to Support Strategic Vision of Creating the Customer-Led Growth Category in B2B MarTech Series |
MediaVillage Introduces AvrioB2B Self-Publishing and Search Platform for Advertising-Supported Companies MarTech Series |
Plum Launches as the World's First B2B Retail-Solutions Marketplace PR Newswire |
B2B E-Commerce Platform Zoovu Raises $169M to Grow in US PYMNTS |
Adobe Adds CDP Functionality for B2B Use Cases TechTarget |
Denmark's Mazepay Receives Pan-European Payments License to Streamline B2B Purchases FinTech Futures |
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