MarketingProfs Today: Research: Brand Tracking | Team-Building Fun and Games | Content Paid Channels

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In this issue

1.	How-To: Your Brand Tracking Program Is All Wrong: Five Tips to Fix It
2.	Podcast: Team-Building Fun and Games: Kevin Cloutier on Marketing Smarts
3.	PRO How-To Guide: Website Metrics: What to Measure and How to Improve
4.	Survey Says: The Most Effective Paid Channels for Distributing Content
5.	Infographic: 12 Productivity Hacks to Help You Write Faster

Are you bringing the right company swag to trade shows, conferences, and business pitches? Brochures, flyers, postcards, apparel, and more can make a lasting impression on prospects. To find out how, download our free guide filled with marketing collateral ideas and pro-tips.

How-To

Your Brand Tracking Program Is All Wrong: Five Tips to Fix It

By Mitch Markel

Brand tracking—collecting data from a static group of consumers on a regular basis—can assess and scrutinize shifts in KPIs and consumer attitudes and behaviors. You can track and benchmark everything from brand awareness to customer satisfaction to the effectiveness of an ad campaign. Read More

Podcast

Team-Building Fun and Games: Kevin Cloutier on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Kevin Cloutier talks about how his experience creating games for reality TV shows, including "Survivor," inspired him to start team-building events company Feet First Eventertainment with his brother, Dave. Read More

FOR PRO Members

How-To Guide: Website Metrics: What to Measure and How to Improve

In this 27-page guide, you'll receive actionable tips and advice on how to focus on the data that matters for getting the most from your website, including traffic, visitor engagement, and conversions; which metrics you'll need to track; and how to improve website performance. Read More

Planning for a conference, trade show, or presentation? Don’t leave the office without branded swag. From brochures to t-shirts, the right products can turn a brief exchange with a prospect into new business for your company. Learn how to create meaningful marketing collateral with our free guide.

Survey Says

The Most Effective Paid Channels for Distributing Content

By Ayaz Nanji

Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2. Read More

AT-A-GLANCE

12 Productivity Hacks to Help You Write Faster [Infographic]

By Laura Forer

Setting yourself up with good writing habits can mean faster, better output. Here are 12 ideas for how to make yourself a more productive writer. Read More

event calendar

Jun 20	FREE Seminar—Optimizing Your B2B Demand Generation Machine
Jun 21	FREE Seminar—How to Use Webinars to Increase Customer Engagement
Jun 27	FREE Seminar—Better User Appquisition With App Store Optimization
Jul 20	Teach Me How—Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes
Aug 3	Online Course—Marketing Measurement & Analysis \| 13 online classes
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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