MarketingProfs Today: CMO-CIO Gap | Agencies' Favorite Digital Tools | Trump vs. Clinton

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In this issue

1.	How-To: 10 Ways to Bridge the CMO-CIO Gap to Drive Business Growth
2.	Survey Says: Marketing Agencies' Favorite Digital Tools and Services
3.	PRO Take 10: Get a Seat at the CEO's Table
4.	My View: What's Next for the Internet of Things (IoT) in Personalization
5.	Infographic: Presentation Power: How Trump and Clinton Stack Up

73 billion calls are projected to be driven to businesses by 2018. What's your attribution strategy? With call tracking you can view which channels are driving high converting leads and get the full picture behind your ROI.
Download our guide to learn how!

How-To

10 Ways to Bridge the CMO-CIO Gap to Drive Business Growth

By Victoria Godfrey

Marketing is now data-driven. And if you're not informing marketing campaigns with data-derived insights, you will fall behind your competitors. Which is why CMOs and marketing teams need to collaborate with IT teams to drive business growth. Read More

FOR PRO Members

Take 10: Get a Seat at the CEO's Table

In just 10 minutes, you'll learn the keys to advancing your career to the C-suite. We'll share tips on how to best communicate with your CEO and what you can do to stand out to earn that coveted seat at the table. Read More

Phone calls convert to revenue 10 to 15 times more than other lead sources. Learn how to track those high converting leads back to the source that drove them.
Get our guide!

Survey Says

Marketing Agencies' Favorite Digital Tools and Services

By Ayaz Nanji

Which social media monitoring/automation tools, CRM platforms, SEO/SEM tools, and email services are used most by marketing and advertising agencies? Read More

Quick Take

Presentation Power: How the 2016 Presumptive Presidential Nominees Stack Up [Infographic]

By Verónica Jarski

Presentations are about word choice, body language, talking speed, gestures, and much more. So how do the presentation skills of Donald Trump and Hillary Clinton measure up? Read More

My View

What's Next for the Internet of Things (IoT) in Personalization

By Kevin Lindsay

More brands are jumping on the IoT bandwagon to create wearables that track data. But those products need to do more than focus on Internet connectivity; they should also be relevant to what consumers need and want. Read More

event calendar

Jun 23	PRO Seminar—Get Scrappy: Smarter Digital Marketing for Businesses Big and Small *with Nick Westergaard*
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Jul 6	FREE Seminar—Five Digital Marketing Mistakes (and How to Fix Them)
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