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| By Laura Patterson |
| Think marketing automation platforms are just a way to make your marketing organizations more efficient? Wrong. These systems—if used properly—can do wonders for your interactions with prospects and customers.
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In just 10 minutes, learn how to use the photo strip on your Facebook page to boost product awareness and drive fan engagement. Plus, you'll see real-life examples of how other businesses are successfully using the feature.
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| YouTube Drives Video Viewing to Record High in May |
| Google Sites, driven primarily by YouTube.com, comprised the top-ranked online video content property in May 2011, delivering some 2.1 billion viewing sessions and the most time spent per viewer, crossing the five-hour mark for the first time.
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An Easy Way to Generate In-House Copy From Non-Writers
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| A successful search strategy relies on strong content marketing—and that means recruiting your company's experts to write articles, blog posts, and whitepapers. That's not so easy to do. Here's one unconventional way to convince unenthusiastic non-writers to pen copy.
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By Verónica Maria Jarski
In a recent PRO seminar, Guy Kawasaki recommended that folks watch Justin Bieber's flick Never Say Never to see a marketing machine in motion. I did, and I learned five awesome tips for treating your audience well.
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