Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, June 20, 2024
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👋 Hello, Marketer!
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Summer is officially here! If you spend most of the day looking at your computer screen, this is your friendly reminder to get up and get some sunshine or fresh air when you can. Give those eyes a break, soak up some vitamin D, and here's hoping summer vibes shine on the rest of your week!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times
Learn which KPIs are crucial for SaaS marketing success during uncertain economic times. Identify and improve key metrics.
Read more ➔
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COMMUNITY | QUOTE
"The aim of marketing is to make selling superfluous."
—Peter Drucker, the "Father of Management"
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SPONSORED WEBINAR
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Reimagine Your Marketing: Faster & Better
The demand for engaging content and customer experiences is higher than ever, making marketers' lives complex and disjointed. But it doesn't have to be that way. Discover how people, processes, and tech can help you create engaging content and campaign experiences—faster and better than ever.
Register here ➔
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PODCAST FROM THE ARCHIVES
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![Maximizing Your B2B Marketing Budget—Recession Strategies and Tips: Lindsay Boyajian Hagan on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230202-podcast-lindsay-boyajian-hagan-lg.jpg)
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Maximizing Your B2B Marketing Budget—Recession Strategies and Tips: Lindsay Boyajian Hagan on Marketing Smarts [Podcast]
B2B SaaS marketer Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty.
Read more and listen in ➔
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ADVERTISE WITH US
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Do You Market to B2B Audiences?
Reach your B2B audience ➔
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INFOGRAPHIC
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20 Great Content Marketing Tools for 2024
Check out Semrush's favorite content marketing tools across 20 categories, including keyword analysis, project management, and writing assistants.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Easier Email Marketing
Want a higher ROI from your emails? The Real Truth About Email Marketing Master Class makes it easy. From smarter subject lines to compelling CTAs, this 21-lesson class will increase your emails' effectiveness with your very next send.
Available now to PRO members.
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Upcoming Events
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JUN
20
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45-minute webinar | sponsored by Optimizely
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JUN
25
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45-minute webinar | presented by Janet Driscoll Miller
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JUN
26
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Session 10 of our 10-week AI for Demand Gen Marketers event
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JUN
26
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60-minute webinar | sponsored by Salesforce
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JUN
27
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60-minute webinar | sponsored by ON24
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet.
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