MarketingProfs Today: Writing Hooks | E-Commerce Technology | Google Ranking Factors

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In this issue

1.	How-To: Writing: Six Types of Hooks to Reel in Readers
2.	Article: E-Commerce Tech: Why Your ESP Is Not Enough, and What You Need Instead [Sponsored by Zaius]
3.	PRO Take 10: How to Use Your CRM Data to Boost Advertising ROI
4.	Survey Says: 2017 SEO Trends: How 12 Factors Impact Google Rankings
5.	Infographic: 10 Things You Can Do With an Explainer Video (And Why You Should Do Them)

Are you bringing the right company swag to trade shows, conferences, and business pitches? Brochures, flyers, postcards, apparel, and more can make a lasting impression on prospects. To find out how, download our free guide filled with marketing collateral ideas and pro-tips.

How-To

Writing: Six Types of Hooks to Reel in Readers

By Sara McGuire

A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a tantalizing hook. Read More

E-Commerce Technology: Why Your ESP Is Not Enough, and What You Need Instead

By Zaius [Sponsored Content]

Most e-commerce businesses are still running on email service providers (ESPs) and a patchwork of point solutions, leading to disconnected marketing and no way for marketers to understand why and how customers are shopping. Read More

FOR PRO Members

Take 10: How to Use Your CRM Data to Boost Advertising ROI

In just 10 minutes, you'll learn to boost your return on advertising spend (ROAS) by using the data you already have. You'll get practical tips on how to segment your CRM lists, upload them to Google AdWords and Facebook advertising, and use them to expand and refine campaigns. Read More

Planning for a conference, trade show, or presentation? Don’t leave the office without branded swag. From brochures to t-shirts, the right products can turn a brief exchange with a prospect into new business for your company. Learn how to create meaningful marketing collateral with our free guide.

Survey Says

SEO Trends for 2017: How 12 Factors Impact Google Rankings

By Ayaz Nanji

The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush. Read More

AT-A-GLANCE

10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]

By Laura Forer

Marketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows you how to use explainer videos and gives you 10 specific video and distribution ideas. Read More

event calendar

Jun 20	FREE Seminar—Optimizing Your B2B Demand Generation Machine
Jun 21	FREE Seminar—How to Use Webinars to Increase Customer Engagement
Jun 27	FREE Seminar—Better User Appquisition With App Store Optimization
Jul 20	Teach Me How—Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes
Aug 3	Online Course—Marketing Measurement & Analysis \| 13 online classes
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

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