MarketingProfs Today: Buyer Personas | Content Staffing | Journalist Traits for Content Marketers

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In this issue

1.	How-To: Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound Marketing
2.	Survey Says: Content Marketing Staffing Trends for 2016
3.	PRO NEW Seminar: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
4.	My View: Three Journalist Traits Every Content Marketer Should Have
5.	Infographic: Tap Into Free, Cheap, and Easy Visual Marketing Tools

73 billion calls are projected to be driven to businesses by 2018. What's your attribution strategy? With call tracking you can view which channels are driving high converting leads and get the full picture behind your ROI.
Download our guide to learn how!

How-To

Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound Marketing

By Carly Schoonhoven

Marketing to the wrong people doesn't help you. Knowing what motivates purchase decisions is essential to building a successful inbound program. So how do you figure out what motivates purchasers and how to reach those motivated people? Read More

FOR PRO Members

NEW Seminar: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

You'll discover how getting scrappy can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing rethinks itself. Read More

Phone calls convert to revenue 10 to 15 times more than other lead sources. Learn how to track those high converting leads back to the source that drove them.
Get our guide!

Survey Says

Content Marketing Staffing Trends for 2016

By Ayaz Nanji

Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata. Read More

Quick Take

Tap Into Free, Cheap, and Easy Visual Marketing Tools [Infographic]

By Barry Feldman

Tools for creating visual content don't need to cost a king's ransom. In fact, they need not cost anything at all. Read More

My View

Three Journalist Traits Every Content Marketer Should Have

By Cameron Conaway

Want to be a better content marketer? Then get in touch with your inner journalist. Check out these three traits of a good reporter that can make you a great content marketer. Read More

event calendar

Jun 23	PRO Seminar—Get Scrappy: Smarter Digital Marketing for Businesses Big and Small *with Nick Westergaard*
Jun 28	FREE Seminar—Get Social With Account-Based Marketing
Jul 6	FREE Seminar—Five Digital Marketing Mistakes (and How to Fix Them)
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 20 and save up to $500

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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