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| By Igor Faletski |
| If you aren't tailoring your marketing for a mobile audience, you could be selling your efforts short—and missing a huge opportunity to get results. Here are seven best-practices for reaping the most benefit from mobile.
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| By Matthew Grant |
| What does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden calls for in his new book, that's exactly what I asked him in this episode of Marketing Smarts.
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| This 31-page e-book spells out how marketers from all industries can use these content marketing gems to catalyze their business and marketing objectives and maximize engagement, loyalty, and advocacy.
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| Online Video Ad Views Reach Record High in May |
| With more than 180 million US Internet users watching some 36.6 billion online content videos in May 2012, video ads posted another month of record-breaking gains, surpassing the 10-billion mark for the first time on record.
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Are Promoted Tweets Right for Your Small Business?
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| Though large corporations can try promoted tweets without much risk, a smaller company might hesitate—especially if its marketer has a tight budget and less experience in paid online advertising. So, do promoted tweets make sense for your business?
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By Manoj Aravindakshan
Major algorithm updates from Google have affected countless websites—sometimes negatively. Considering Google's guidelines, I've compiled a list of attributes I consider important for creating SEO-friendly content.
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