MarketingProfs Today: Repurpose Presentations | 4 Personalization Stages | Facebook Reactions

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In this issue

1.	How-To: Four Tips for Turning Your Presentations Into Marketing Gold
2.	PRO TODAY: MarketingProfs University: Establish Your Message Architecture
3.	My View: A Helpful Model of the Four Stages of Personalization Maturity
4.	Survey Says: Do People Use Facebook's Reactions Feature?

Learn to create powerful marketing campaigns. Earn your Northwestern Medill MS in Integrated Marketing Communications online. The Medill IMC way of thinking is timeless and timely—arming graduates with the tools to zero in on consumer needs and deliver powerful data-driven marketing campaigns.

How-To

Four Tips for Turning Your Presentations Into Marketing Gold

By Peter Arvai

Turn any common presentation, such as a sales deck or company overview, into an asset that provides valuable information, turns prospects into buyers, and drives the bottom line. Read More

FOR PRO Members

TODAY: MarketingProfs University: Establish Your Message Architecture

Learn to prioritize communication goals—whether you manage Web, social media, or print collateral. Discover how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave this PRO seminar/class with the savvy to bring brand-driven content strategy techniques and thinking into your own work. Read More

Online Master’s in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University.

Survey Says

Do People Use Facebook's Reactions Feature?

By Ayaz Nanji

Although Facebook users can now engage with posts by using reactions such as the heart or angry face, relatively few are taking advantage of this functionality, according to recent research from Quintly. Read More

My View

A Helpful Model of the Four Stages of Personalization Maturity

By Jim Eustace

This maturity model can help B2B companies understand the initiatives and deliverables in each phase of personalization maturity. Read More

event calendar

Jun 1	FREE Seminar—Step-by-Step: Integrating Your Channels and Technology for Excellent Customer Experiences
Jun 2	MarketingProfs University—Marketing Writing Bootcamp
Jun 2	PRO Seminar—Establish Your Message Architecture
Jun 9	PRO Seminar—Marketing to Today's Bionic Buyer
Jun 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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