MarketingProfs Today: Buying Marketing Software | Apple's Business Chat | Disliked Brand Marketing

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In this issue

1.	How-To: Nine Critical Issues to Consider Before You Buy Marketing Software
2.	#SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This Week
3.	PRO On-Demand Seminar: The Broken Promise of Digital: Customer-Centric Marketing
4.	Survey Says: What Bothers Consumers Most About Brand Marketing
5.	Infographic: A Blueprint for Hit Marketing Campaigns: Collaboration

Are you bringing the right company swag to trade shows, conferences, and business pitches? Brochures, flyers, postcards, apparel, and more can make a lasting impression on prospects. To find out how, download our free guide filled with marketing collateral ideas and pro-tips.

How-To

Nine Critical Issues to Consider Before You Buy Marketing Software

By Chris Gomersall

Today's marketing software landscape is flooded with thousands of solutions offering myriad features and benefits. It can be nearly impossible to find the right software for you. But fear not, here's some help. Read More

FOR PRO Members

On-Demand Seminar: The Broken Promise of Digital: Make the Customer the Center of What We Do

Discover how to avoid the pitfalls of the same-old, same-old and execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of engaging content, you'll learn about building trust and capturing attention, regardless of platform. Read More

Planning for a conference, trade show, or presentation? Don’t leave the office without branded swag. From brochures to t-shirts, the right products can turn a brief exchange with a prospect into new business for your company. Learn how to create meaningful marketing collateral with our free guide.

Survey Says

What Bothers Consumers Most About Brand Marketing

By Ayaz Nanji

Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones. Read More

Quick Take

#SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This Week

By Christian Neri

Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's self-serve ads... Read More

AT-A-GLANCE

A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]

By Laura Forer

Getting people from various teams to collaborate on a marketing campaign can feel like you're herding cats. Here are some ideas on how to create a collaborative, connected team to drive successful campaigns. Read More

event calendar

Jun 20	FREE Seminar—Optimizing Your B2B Demand Generation Machine
Jun 21	FREE Seminar—How to Use Webinars to Increase Customer Engagement
Jun 27	FREE Seminar—Better User Appquisition With App Store Optimization
Jul 20	Teach Me How—Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes
Aug 3	Online Course—Marketing Measurement & Analysis \| 13 online classes
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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