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In This Issue
+ How-To: Eight Ways to Find Out Whether Your Analytics Team Is Effective
+ PRO Take 10: Three Critical Steps to Launching Your Audio Brand
+ Survey Says: How Mobile Consumers Engage With Promotional Emails
+ My View: Five Reasons Marketers Should Be Customer-Centric
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Advertisement  No. 15 of 18 must-know email stats for modern marketers: Adding video to your email campaigns can increase your click rates by 300%! Get the rest here.
How-To Eight Ways to Find Out Whether Your Analytics Team Is Effective
By Jessica Langdorf
Whatever type of data puzzle you’re trying to solve, you need an analytics team—whether internal or external—to make sense of the trends and patterns in your data. But how do you know your team is effective? Read More
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PRO Take 10: Three Critical Steps to Launching Your Audio Brand
In just 10 minutes, you'll learn three critical steps that will help you identify your brand's key values and how to develop them into your own musical vocabulary that is unique to your brand. Read More
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Advertisement  From the @emmaemail crew: 18 beautifully illustrated email stats every modern marketer needs to know. Get them now.
Survey Says
How Mobile Consumers Engage With Promotional Emails
By Ayaz Nanji
Consumers decide to read promotional emails on their mobile devices primarily based on whether they recognize who the messages are coming from, according to a recent report from Campaigner. Read More
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My View Five Reasons Marketers Should Be Customer-Centric
By Jordan Elkind
If your marketing is focused more on products or channels, but less on customers, it's time to rethink your approach. Your main focus should be on customers—from acquisition to relationships. Here's why... Read More
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 PRO Seminar—How to Use Twitter for Real Business Impact
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