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Thursday, June 18, 2020

How to Match Your Key Metrics to Your Content Goals
Win at B2B Content by Finding Your Brand Voice: Ahava Leibtag [Podcast]
Gain Access to 'Create Assets That Help Your Influencers Shine' With a PRO Trial Subscription PRO benefit
Outsourcing Digital Marketing: Your Questions Answered [Infographic]
 
How to Match Your Key Metrics to Your Content Goals
As with any marketing undertaking, you need measures in place to track the effectiveness of your content marketing. So, whether you're focusing on SEO, lead generation, or thought leadership with your content, see which metrics you should track to monitor content marketing success.
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Win at B2B Content by Finding Your Brand Voice: Ahava Leibtag [Podcast]
Content strategy expert and author Ahava Leibtag shares advice on distinguishing your message by refining your B2B brand's voice and tone and by using plain language in your content. Read more and listen in on this insightful conversation.
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Content Marketing at Scale: A New Model for Enterprises
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Hollywood has been teamlancing for decades. Now marketers can follow the same model to outsource their content creation at scale and boost ROI. Learn how to teamlance with self-managing freelance teams. Get the e-book.
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Gain Access to 'Create Assets That Help Your Influencers Shine' With a PRO Trial Subscription
PRO benefit
A just-released new course can help you develop a content arsenal for your influencer marketing. It's one of three influencer marketing courses included with a PRO subscription. Not PRO yet? See what it's all about with a free three-day trial.
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Outsourcing Digital Marketing: Your Questions Answered [Infographic]
Why outsource digital marketing? And outsource what, exactly? Also: Why or why not in-house? And how to select an agency—what red flags to look for. Insider tips. And more... Check out this informative infographic.
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Profs Picks
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As a content marketer for an enterprise, your challenges are magnified. You struggle with both complexity and scale at a level that smaller businesses don't have to think about. But now you have options for executing your content marketing plans, and you don't have to deal with them in-house. No, we're not talking individual freelancers—but entire freelance teams. And you don't have to manage them yourself. ClearVoice fully manages those freelance teams and content creation for brands—including major content projects at enterprise scale. Yup, SEO, branding, paid media... done for you.
You're continually being asked to develop compelling, engaging content. You have multiple target audiences to reach, you have to ensure your value prop is more compelling than your competitors', and you have to do it all while keeping within brand and voice guidelines. What can help you do all that? MarketingProfs' final storytelling virtual workshop, Storytelling: Using Story to Drive Action. If you're ready for five hours of interactive and hands-on learning with renowned storyteller Bobby Lehew, he'll show you how to tell a powerful and compelling brand story. It's a week away, and seats are limited! Reserve yours while you can.
Upcoming Events
JUN
24
[Online Workshop] Using Story to Drive Action
Tell a powerful and inspirational brand story
Half-day, interactive workshop
JUN
25
[Webinar] Doubling Down on Digital
sponsored by Qualtrics | 60 minutes
JUL
10
[Friday Forum] Marketing Technology
sponsored by Cvent | 3 live sessions
NOV
3–6
[San Francisco] MarketingProfs B2B Forum 2020
Risk-Free Cancellation
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

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