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In This Issue
+ How-To: Seven Small Online-Conversion Details That Make a Big Difference
+ Podcast: The Digital Marketer: Larry Weber and Lisa Henderson
+ PRO Seminar: Use Buyer Personas to Make an Impact on Your Marketing ROI
+ Survey Says: The Most Effective Calls to Action for Facebook Posts
+ My View: Six Stupid Things Marketers Do to Mess Up Their Brands
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Advertisement  The Connected Consumer is transforming retail. Join Mozu and RSR as we discuss the challenges and opportunities for retailers in managing content and commerce in our omni-channel world, and the pitfalls of traditional commerce platforms. Register today to learn the latest strategies in this free webinar on June 19th.
How-To Seven Small Online-Conversion Details That Make a Big Difference
By Bryan Lovgren
Often, people think the more grandiose the idea for improving their website, the better their conversion rates will be. The truth is that most conversion increases come from changes to small, overlooked details. Read More
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Podcast The Digital Marketer: Larry Weber and Lisa Henderson Talk to Marketing Smarts
By Kerry O'Shea Gorgone
From native advertising and content strategy to how the C-Suite has evolved, Larry Weber and Lisa Henderson discuss what marketers need to know to stay relevant in their industry. Read More
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PRO PRO Seminar: Using Buyer Personas to Make an Impact on Your Marketing ROI
Too many buyer personas and not enough actionable insight? Here's a practical plan to ensure that your personas have a direct, measurable impact on your marketing ROI. Read More
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Advertisement  Join Mozu and RSR as we discuss the challenges and opportunities for retailers in managing content and commerce in our omni-channel world, and the pitfalls of traditional commerce platforms. Register today to learn the latest strategies in this free webinar on June 19th.
Survey Says
The Most Effective Calls to Action for Facebook Posts
By Ayaz Nanji
Simply asking people to share a post is often the most effective call to action (CTA) for Facebook posts, according to a recent report from TrackMaven. Read More
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My View Six Stupid Things Marketers Do to Mess Up Their Brands
By Justin Foster
Most organizations are full of well-educated people with access to lots of training and data. Yet, despite all that info and education, some folks still screw up their brands—repeatedly. Read More
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Jun 19
 PRO Seminar—How to Use Twitter for Real Business Impact
Jun 24
 FREE Seminar—The Fifth P of Marketing: People, Email, and the Shifting Power Paradigm
Jul 10
 PRO Seminar—Everything You Ever Wanted to Know About Mobile But Were Afraid to Ask
Jul 11
 Virtual Conference—Retail Marketing: Embracing the Customer-Centric Landscape FREE!
Aug 14
 MarketingProfs University—Search Marketing School
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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