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In This Issue
+ How-To: Is Your Content in Great Shape? Give It a Workout
+ Survey Says: B2B Suppliers Unprepared for Generation Y Buyer Preferences
+ PRO Take 10: Demonstrate Marketing Success by Setting Clear Objectives
+ Infographic: 7 Types of Social Media Fans and How to Engage With Them
+ My View: What Are the Characteristics of a Good Lead?
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How-To Is Your Content in Great Shape? Give It a Workout
By Pawan Deshpande
As summer approaches, some of us will hit the gym to be swimsuit-ready. The more we exercise, the easier it gets, because we're building endurance and creating a habit. Content marketing is the same way. Read More
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PRO Take 10: Demonstrate Marketing Success by Setting Clear Objectives
In just 10 minutes, we'll provide you with guidelines you'll want to follow in order to set clear objectives. If you follow these tips, you'll be able to clearly demonstrate marketing success in a language that your senior management team understands. Read More
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Survey Says
B2B Suppliers Unprepared for Generation Y Buyer Preferences
By Ayaz Nanji
B2B buyers under the age of 35 are 131% more likely to make corporate purchases online than those over 35, but suppliers’ websites aren’t fully capable of handling their evolving demands, according to a recent report. Read More
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Quick Take
Seven Types of Social Media Fans and How to Engage With Them [Infographic]
By Verónica Maria Jarski
Not all the fans on your social media networks interact the same way with your business. You need to draw some out and cool off others. To highlight the most common types of fans and how to engage with them, ReachLocal created this infographic. Read More
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My View What Are the Characteristics of a Good Lead?
By Lisa Cramer
All leads are not the same. Some are just random clicks; others are just queries. To qualify as a solid Sales-ready lead, a lead needs to have the following characteristics. Read More
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Jun 18
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Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $600 through July 16
 
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