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Thursday, June 17, 2021

📋 Table of Contents

1. Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead

2. Building a Standout Brand Goes Way Beyond Your Logo: Nick Westergaard on Marketing Smarts

3. TODAY: How to Deliver Successful Hybrid Events sponsored webinar

4. How to Generate Leads: A (Mostly) Complete Guide for Marketers

5. Build Marketing Momentum at B2B Forum This Fall MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead
article
Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead
Just about every business has a social media presence, but is social media marketing really effective? Maybe we should be using social media in a different way. »
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Full Market Analysis in a Click! Identify Key Players, Reveal Your Rivals' Best-Practices
Market intelligence is the key to success. You can now get a market overview and competitive digital insights—for any website, industry, or market—in seconds. Level-up your marketing strategy with competitive intelligence and insights. Check out Semrush.Trends now. »
Building a Standout Brand Goes Way Beyond Your Logo: Nick Westergaard
podcast
Building a Standout Brand Goes Way Beyond Your Logo: Nick Westergaard
Brand strategist Nick Westergaard, author of 'Get Scrappy' and 'Brand Now,' breaks down the process of building a standout brand. Read more and listen in on this fascinating conversation. »
How to Generate Leads: A (Mostly) Complete Guide for Marketers
infographic
How to Generate Leads: A (Mostly) Complete Guide for Marketers
Effectively generating leads often requires following a lengthy path that includes everything from developing a strategic plan to measuring performance. This infographic from Orbit Media Studios covers each essential element of that journey. Check out the infographic. »
sponsored webinar
TODAY @ 2 PM ET: How to Deliver Successful Hybrid Events
Physical events are possible again. But how can you combine the reach, engagement, and ROI of digital events with an in-person option? Everything depends on the attendee experience, and this webinar gives you a blueprint for creating immersive and interactive hybrid-event experiences. Register now. »
Build Marketing Momentum at B2B Forum This Fall
MarketingProfs B2B Forum
Content, email, demand gen, CX, strategy, influencer marketing... the fall B2B Forum program has it all. Free for PRO members. Not a PRO member yet? Save $75 during our Early Adopter period when you sign up.
Register today.
Profs Pick
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When planning and executing your marketing strategy, would it help to know what your competition is up to? Imagine being able to view the entire competitive landscape and benchmark your efforts against your rivals'. Their traffic generation, channel performance, audience gaps, untapped market opportunities, most wanted offers and content, and their referral and organic traffic tactics... You can uncover all that information and more—and use it to outsmart the competition. How? Try Semrush.Trends for FREE, with no obligations.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new MarketingProfs Master Class: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
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News You Can Use
Updates from around the industry
Zeotap Launches Google Customer Match Integration to Drive Addressability in a Post-Cookie World ExchangeWire
Integrated Marketing Provider OneIMS Is Now Offering Strategy as a Service for B2B Brands Looking to Scale MarTech
Denmark's Templafy Raises $60M for Its B2B SaaS platform TechCrunch
RedCloud Launches B2B Open Commerce Platform in Mexico Yahoo Finance
MNI Targeted Media Expands Cover Wrap Ad Format to Support B2B Advertising MarTech
Allego Powers Virtual Selling and Buying With the Launch of New Digital Sales Room Capability PR Newswire
New B2B Tech Platform BlueRickshaw.com Matches North American Retailers With Artisans From India EIN Presswire
Upcoming Events
JUN
17
[Webinar] Guide to Delivering Successful Hybrid Events
60 minutes | sponsored by ON24
JUN
24
[Webinar] Five Strategies B2B Email Marketers Can Use to Stand Out in Crowded Inboxes
45 minutes | sponsored by Validity
JUN
29
[Webinar] How to Use a Website Audit to Create a Content Strategy That Generates Leads
60 minutes | sponsored by Influence & Co.
JUL
8
[Webinar] How the World's Greatest Brands do Mass 1-to-1 Marketing
60 minutes | sponsored by Sprinklr
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
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