MarketingProfs Today: Facebook Content | Books as Content Marketing | Thx, Obama | Social Media Challenges

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In this issue

1.	How-To: Seven Habits of Highly Engaging Facebook Content Creators
2.	Podcast: Books, the Ultimate Content Marketing: Wiley's David Palmer
3.	PRO New! How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
4.	Survey Says: Marketers' Biggest Social Media Challenges
5.	Quick Take: Thanks, Obama: A Special Request From a Marketing Maker
6.	My View: Big Data Can Help You Provide a Personalized, Small-Shop Experience

Everything you ever wanted to know about marketing automation—all in one 100-page guide! Learn how you can increase your revenue and attain high priority business goals by implementing marketing automation today! Get the guide.

How-To

Seven Habits of Highly Engaging Facebook Content Creators

By Drew Bernard

Here's a tried and true way to dramatically increase content success on Facebook: Post engaging content! Easier said than done, of course... Read More

Podcast

Books, the Ultimate Content Marketing: Wiley's David Palmer on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

David oversees Dummies B2B and the For Dummies, Business, and Education product lines at Wiley. He explains how B2B marketers can use books and other content to make themselves indispensable to their audience. Read More

FOR PRO Members

New! How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix

In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video. Read More

Definitive Guide to Marketing Automation. Get your comprehensive guide to today's hottest marketing trends! You've heard that marketing automation can change the way your business operates—now get all the facts in this definitive guide!

Survey Says

Marketers' Biggest Social Media Challenges

By Ayaz Nanji

Marketers say measuring ROI is the biggest challenge they face with their social media efforts, according to a recent report from Simply Measured and TrustRadius. Read More

Quick Take

Thanks, Obama: A Special Request From a Marketing Maker

By Jo Roberts

Mr. President, you want us to celebrate "A Week of Making." Is it too much to ask that I get a bit more advance notice when you're planning something that syncs with "Make Marketing Magic," the theme of this year's B2B Marketing Forum? Thanks, Obama. Read More

My View

Big Data Can Help You Provide a Personalized, Small-Shop Experience

By Dave O'Flanagan

Marketers can use Big Data to create more preference-based, crafted experiences for their customers and make them feel as understood as favorite regulars in a small-town shop. Read More

event calendar

Jun 18	PRO Seminar—How to Transition From Product Promoters to Trusted Advisers
Jun 23	FREE Seminar—The Content Code: The Future of Marketing
Jun 30	FREE Seminar—Single Customer View: The Missing Link to Cross-Channel Success
Jul 9	PRO Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10	Virtual Conference—Demand Generation: 3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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