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Friday, June 16, 2023

📋 Table of Contents

1. Effective Writing Skills in Public Relations: Three Tips

2. Six Proven Ways to Increase Marketing’s Impact on Sales Results sponsored webinar

3. How to Know Whether TikTok Is Right for You or Your Business Marketing Smarts Live Show

4. You Ask, MarketingProfs Answers AI-powered Q&A tool

5. Industry Foresight: Forecasting the Future of Your Market

6. Workshops Are Going Fast! MarketingProfs B2B Forum

7. Want the Most Leads? Fix Your SEO MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Effective Writing Skills in Public Relations: Three Tips
article
Effective Writing Skills in Public Relations: Three Tips
Writing for public relations can be a challenge, especially when you're not familiar with your client's industry. Check out three tips for successful PR writing. »
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2023 Marketing Report: Top Challenges and Opportunities
New reasearch: How are today's marketers planning to make every campaign, launch, and brand initiative count in an uncertain marketplace? Download the report to find out! »
Six Proven Ways to Increase Marketing’s Impact on Sales Results
sponsored webinar
Six Proven Ways to Increase Marketing’s Impact on Sales Results
For many marketers, campaign success still means generating as many leads as possible. But that makes it impossible to deliver a predictable pipeline. In this webinar, discover tips and best-practices for engaging audiences across top channels, identifying buying intent signals, and using actionable data to help sales teams follow up and follow through. »
How to Know Whether TikTok Is Right for You or Your Business
Marketing Smarts Live Show
How to Know Whether TikTok Is Right for You or Your Business
Considering using TikTok for your business, insists expert Wave Wyld, is inevitable. You can't avoid it. And because the business side of it is still in its infancy, opportunities are everywhere and new commerce-related features are continually being added. See what TikTok has to offer your business. Tune in! »
You Ask, MarketingProfs Answers
AI-powered Q&A tool
You Ask, MarketingProfs Answers
Got a marketing question? Try our new AI-powered assistant, Ask Jay! Trained on 20+ years of MarketingProfs resources, articles, transcripts, and more, Ask Jay gives you B2B-marketing-focused answers to your burning questions. Try Ask Jay now! »
Industry Foresight: Forecasting the Future of Your Market
article
Industry Foresight: Forecasting the Future of Your Market
A vital component of any marketing strategy is thinking about what the future might look like. In strategy parlance, that's called having industry foresight. But what does industry foresight mean—and how do you get such a view of—how can you forecast— the future of your market? »
MarketingProfs B2B Forum
Workshops Are Going Fast!
Marketers say workshops are one of the best types of training. Ready to try one? Join us at our B2B Forum conference this October in Boston! An All-Access Pass comes with your choice of one of five incredible workshops, ranging from Demand Gen: Score, Plan, Convert to How to Build a Successful GTM Marketing Plan. The passes are limited and selling fast! Choose your workshop now. »
Want the Most Leads? Fix Your SEO
MarketingProfs Master Class for PRO members
SEO topped 900+ lists for best B2B lead gen in 2022, according to Sagefrog. And now that AI will be integrated into Web search, SEO's importance will continue to grow. Time to up your SEO game! Crowd favorite Andy Crestodina hosts our incredible Master Class: The Art of Being Found: SEO for (Non-Techie) Marketers. Available on-demand now!
Be found with SEO
Profs Picks
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Some of your most valuable learning resources are your fellow marketers. Take advantage of their wisdom by checking out Momentive's 2023 Marketing Report. You'll get details on wny 41% of marketers say it's challenging for them to keep up with market needs. You'll also learn how and where marketers say they are succeeding or failing at collecting data that shows their impact and where marketers say they are are missing opportunities to show value to leadership. Plus: a Top 5 list of what, according to marketers, is most important for job success. What else are marketers saying? Check out the report to find out.
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
ON24 Unveils AI-Powered Optimization Suite to Help Enterprises Maximize Efficiency and Results Business Wire
Podcastle Launches Hosting Hub, Unlocking End-to-End Podcast Production and Distribution Podcastle
Versium Bolsters REACH Platform With Business Person Email Lists to Streamline Targeting for Omnichannel Marketing MarTech Series
Leading B2B Technology Company ViB Introduces New Customer Solution ViB Deal Discovery Benzinga
Primer Announces $69M in Funding to Accelerate AI-Enabled Information Advantage PR Newswire
Veritone Closes Acquisition of Broadbean Business Wire
Upcoming Events
JUN
20
Expert Email Marketing Tips That Are Working NOW!
45-minute webinar | sponsored by Airmeet
JUN
21
AI for Content Creators
Session 1 of our all-new, 8-week online event for content creators, writers, and other future-focused marketers
JUN
22
6 Proven Ways to Increase Marketing's Impact on Sales Results
60-minute webinar | sponsored by ON24
JUN
29
Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition
45-minute webinar | sponsored by Act-On
JUL
14
Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce
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