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Thursday, June 16, 2022

📋 Table of Contents

1. Why ABM Should Be Supported—Not Driven—by Tech and Demand Gen

2. How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts

3. Move the Needle: Deliver Online Events That Delight sponsored webinar

4. How Gen Z Relates to Brands

5. FREE Session to Boost Email Engagement by 30% or More sponsored webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why ABM Should Be Supported—Not Driven—by Tech and Demand Gen
article
Why ABM Should Be Supported—Not Driven—by Tech and Demand Gen
Is your ABM strategy following deals through close, or is it focused only on the top of the funnel? If the latter, your strategy is actually limited to tech and demand gen instead of true ABM. »
sponsored
Give Your SMB the Right Tools to Make it Big
As an SMB owner, you know how important it is to connect with your customers in person. Now you can connect with them online, too. You already make an impact. Make it even bigger with Semrush's The Beginner's Guide to Local SEO »
How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts
podcast
How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts
High-quality website traffic helps improve your revenue and marketing ROI. So how do you get there? Brian Dean shares tips, tricks, and tools for a strategy that results in more sales and leads. Read more and listen in. »
sponsored webinar
Move the Needle: Deliver Online Events That Delight
Physical events are returning, but over the last two years marketers have proven that live online events are now a core part of their armory. Join us to learn how marketers can maintain interest in the channel and ensure their audiences remain open to online experiences. »
How Gen Z Relates to Brands
infographic
How Gen Z Relates to Brands
What do marketers need to know about connecting with members of Gen Z? This infographic explores their spending habits, favorite brands, values, and digital platform preferences. Check out the infographic. »
FREE Session to Boost Email Engagement by 30% or More
sponsored webinar
Ready to discover what drives email engagement so you can do more of what's working and cut out what's not? Jay Schwedelsen, founder of SubjectLine.com, hosts Do This, Not That: NEW Email Marketing Techniques Working for B2B Now on June 21 at 2pm ET. Join Jay for this FREE Webinar and boost your email engagement!
Gimme a boost!
Profs Picks
sponsored
Customers love your SMB because it can still get personal. You go that extra mile to deliver excellence and quality. Because it's not just about business; it's about community—YOUR community. But customers aren't just knocking on your front door; they're looking for you online! Help local customers find your business wherever they search by making it visible online. Get started with the Free Local SEO Checklist for Small Businesses by Semrush. Packed with easy-to-use tips, the guide is everything you need to help your SMB grow online. Because if you're not doing SEO, someone else is taking your spot! If a customer searches for your business and they can't find you, they'll find your competitor instead. Tragic. Learn how to harness the power of online reviews, claim your Google Business Profile (free and easy!), and build the online reputation you've worked so hard to achieve in real life. Get started today by downloading the free guide.
Afoot in the Neighborhood
MarketingProfs community goings-on
PRO members! How's this for an opportunity: On June 22 and 29, five MarketingProfs experts will be on-hand for FREE one-on-one 15-minute consultations. During our Office Hours With the Experts, Jeannie Walters, Nick Westergaard, Kenda Macdonald, Christopher S. Penn, and Allen Weiss will personally solve your most pressing dilemmas. Seats are limited, so book yours now!
A new Working Webinar Series has launched! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launched her all new hands-on series with Aligning Marketing and Sales.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
AccountSend Announces Launch of Self-Service Double-Verified B2B and B2C Leads With Data Platform MarTech Series
Inriver Extends Digital-First PIM With Built-In Media Management Capabilities PR Newswire
SellersCommerce Leads Automation Bandwagon in B2B E-Commerce With a Lightweight PIM and Robust Sales Enablement Solutions for Manufacturers Yahoo Finance
VOGSY Strengthens Its Connected ERP With Microsoft 365 Integration EIN News
Folloze and repliCMO to Offer Innovative B2B Revenue Solutions That Help Marketing Leaders Navigate New Digital-Selling Realities Yahoo Finance
Prophix Expands Leadership Team With Key Senior Executive Hires PR Newswire
Upcoming Events
JUN
16
[Webinar] Move the Needle: Deliver Webinars and Online Event Experiences That Delight
45 minutes | sponsored by Glisser
JUN
16
[Sales Enablement Working Webinar Series]
Session 2 | Preparing Your Sales Enablement Plan
JUN
21
[Webinar] Do This, Not That: NEW Email Marketing Techniques Working for B2B Now
45 minutes | sponsored by Vidyard
JUL
15
[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign
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