MarketingProfs Today: Services Descriptions | Real-Time Marketing | Content Metrics

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In this issue

1.	How-To: How to Write Killer Services Descriptions: Five Mistakes and Their Fixes
2.	My View: Machine Learning and Content: Helping B2Bs Connect With Buyers
3.	PRO Take 10: Digital Marketing Is a Circle of Trust
4.	Survey Says: The Real-Time Marketing Landscape
5.	Infographic: 29 Essential Content Marketing Metrics

Everything you ever wanted to know about marketing automation—all in one 100-page guide! Learn how you can increase your revenue and attain high priority business goals by implementing marketing automation today! Get the guide.

How-To

How to Write Killer Services Descriptions: Five Mistakes and Their Fixes

By Gillian Vallee

How a business presents its services to potential customers is of paramount importance. And you may get just one shot at it... Read More

FOR PRO Members

Take 10: Digital Marketing Is a Circle of Trust

In just 10 minutes, you'll learn how to create utility content—content that serves a purpose or solves a problem... and in so doing helps drive qualified traffic. You'll gain insight into paid, owned, and earned media, and how to use them to your advantage to keep you in the circle of trust. Read More

Definitive Guide to Marketing Automation. Get your comprehensive guide to today's hottest marketing trends! You've heard that marketing automation can change the way your business operates—now get all the facts in this definitive guide!

Survey Says

The Real-Time Marketing Landscape

By Ayaz Nanji

Some 98% of marketers who engage in real-time marketing (RTM) say they see a positive revenue impact from their RTM efforts, according to a recent report from Wayin. Read More

Quick Take

29 Essential Content Marketing Metrics [Infographic]

By Verónica Maria Jarski

You've created the content. Now, you need to measure its effectiveness to know whether your content is hitting its mark. Read More

My View

Machine Learning and Content: Helping B2Bs Connect With Buyers

By Andrew Davies

To make their content intelligent, marketing professionals need to get wise about applying machine learning to their content marketing practice. Read More

event calendar

Jun 16	FREE Seminar—The Official Explorer's Guide to Modern Marketing
Jun 18	PRO Seminar—How to Transition From Product Promoters to Trusted Advisers
Jun 23	FREE Seminar—The Content Code: The Future of Marketing
Jul 9	PRO Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10	Virtual Conference—Demand Generation: 3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

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Research Writer: Ayaz Nanji
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