MarketingProfs Today
Together with online visibility management platform

Tuesday, June 15, 2021

📋 Table of Contents

1. Why Some New Products Get Adopted Quickly: A Lesson From Infomercials

2. The Reputations of the 100 Most Visible Corporations

3. How to Deliver Successful Hybrid Events sponsored webinar

4. Marketing Growth: How to Optimize Brand and Demand

5. Help B2B Buyers Make Faster Decisions: A Guide for Content-Powered B2B Commerce sponsored e-book

6. Yes, You Can Build a Brand That Stands Out! MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why Some New Products Get Adopted Quickly: A Lesson From Infomercials
article
Why Some New Products Get Adopted Quickly: A Lesson From Infomercials
If you've ever wondered what gets a new product adopted quickly, look no further than late-night infomercials. Their use of a marketing formula contains lessons every marketer can learn from. »
sponsored
Full Market Analysis in a Click! Identify Key Players, Reveal Your Rivals' Best-Practices
Market intelligence is the key to success. You can now get a market overview and competitive digital insights—for any website, industry, or market—in seconds. Level-up your marketing strategy with competitive intelligence and insights. Check out Semrush.Trends now. »
The Reputations of the 100 Most Visible Corporations
research
The Reputations of the 100 Most Visible Corporations
Americans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research. Check out findings from this study. »
sponsored webinar
How to Deliver Successful Hybrid Events
Physical events are possible again. But how can you combine the reach, engagement, and ROI of digital events with an in-person option? Everything depends on the attendee experience, and this webinar gives you a blueprint for creating immersive and interactive hybrid-event experiences. Register now. »
Marketing Growth: How to Optimize Brand and Demand
infographic
Marketing Growth: How to Optimize Brand and Demand
When looking to drive growth marketers typically focus on demand marketing. However, recent research shows that a more balanced investment between brand and demand marketing can be highly effective. Check out the infographic. »
sponsored e-book
Help B2B Buyers Make Faster Decisions: A Guide for Content-Powered B2B Commerce
The typical B2B purchase decision is at least 50% complete before a customer ever contacts your sales rep, which is why content is so important—and why you need to build an effective strategy for content-powered B2B commerce. How? Download this guide to get 5 highly practical tips. »
Yes, You Can Build a Brand That Stands Out!
MarketingProfs Master Class
Launching July 13. Don't miss our latest Master Class! You'll discover the seven dynamics of standout brand building, and you'll learn how to utilize them to create a standout experience online and offline.
Get your ticket now.
Profs Pick
sponsored
When planning and executing your marketing strategy, would it help to know what your competition is up to? Imagine being able to view the entire competitive landscape and benchmark your efforts against your rivals'. Their traffic generation, channel performance, audience gaps, untapped market opportunities, most wanted offers and content, and their referral and organic traffic tactics... You can uncover all that information and more—and use it to outsmart the competition. How? Try Semrush.Trends for FREE, with no obligations.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new MarketingProfs Master Class: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
Did You Miss Us?
Recent MarketingProfs content
Avoid Marketing Irrelevance: Stop Asking 'What's Our Budget?' and Start Asking 'What's Our Revenue Target?' »
The Behaviors of 'Buyer-First' Salespeople »
How to Maximize the ROI of Hybrid Events in 2021 »
A Six-Step Guide to Conducting a Brand Audit [Infographic] »
Four Tactics to Refresh Your 2021 Email Marketing Strategy »
What Marketers Need to Know About Clubhouse [Infographic] »
News You Can Use
Updates from around the industry
Panion Announces Major Rebrand, Pivot to B2B SaaS Community Management Platform MarTech
Fresha Scores $100 Million Series C for B2B Marketplace PYMNTS
SetSail Announces Revenue Acceleration Programs to Align Sales Behaviors With Specific Growth Objectives Yahoo Finance
Keysight Expands B2B E-Commerce Site to EU, UK PYMNTS
Unbxd Announces Availability on Google Cloud Marketplace PR Newswire
B2B Marketplace Jumbotail Raises Rs 35 Crore From Alteria Capital Economic Times
Restaurant365 Buys Compeat to Boost Restaurant Back Offices PYMNTS
Upcoming Events
JUN
15
[Webinar] How to Craft a Marketing Strategy That Gives You a Sustainable Advantage
45 minutes | presented by Allen Weiss
JUN
17
[Webinar] Guide to Delivering Successful Hybrid Events
60 minutes | sponsored by ON24
JUN
24
[Webinar] Five Strategies B2B Email Marketers Can Use to Stand Out in Crowded Inboxes
45 minutes | sponsored by Validity
JUN
29
[Webinar] How to Use a Website Audit to Create a Content Strategy That Generates Leads
60 minutes | sponsored by Influence & Co.
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
All new insights + a full year of learning with PRO
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.