MarketingProfs Today: Email Inbox ~ Kanye's VIP List | Growth Hacking's Secret | Business Blunders

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In this issue

1.	How-To: How Is Reaching the Email Inbox Like Getting on Kanye's VIP List?
2.	Podcast: What Is "Growth Hacking," Really? Jeff Bullas on Marketing Smarts
3.	PRO NEW! How-To Guide: Four Requisites for Agile Marketing Success
4.	My View: Four Business Blunders That Affect Your Growth
5.	Survey Says: The State of Customer Loyalty Programs in 2016

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How-To

How Is Reaching the Email Inbox Like Getting on Kanye's VIP List?

By Amalia Bercot

Imagine trying to get added to Kanye's VIP list for the hottest club in LA. You're standing in line, hoping he'll let you in. That's just about the same as trying to get your emails into recipients' inboxes... because the principles behind email deliverability are based on human-behavior patterns. Read More

Podcast

What Is "Growth Hacking," Really? Jeff Bullas on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Global digital marketing influencer, strategist, and blogger Jeff Bullas offers up the secret to "growth hacking" and explains why it's valuable for big brands and smaller businesses alike. Read More

FOR PRO Members

NEW! How-To Guide: Four Requisites for Agile Marketing Success

In this 36-page guide, you'll learn the four requisites for agile marketing success—the right attitude, the voice of the customer, "flow-jo" (flow mojo), and teamwork—along with a myriad of tips for putting it all into motion. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

The State of Customer Loyalty Programs in 2016

By Ayaz Nanji

Consumers actively use only about half of the loyalty programs they are members of, according to recent research from Bond Brand Loyalty and Visa. Read More

My View

Four Business Blunders That Affect Your Growth

By Ayodeji Onibalusi

Myriad companies aren't experiencing significant growth because they're committing major business blunders. What lapses could be holding your business down? Read More

event calendar

Jun 23	PRO Seminar—Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Jun 28	FREE Seminar—Get Social With Account-Based Marketing
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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