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| By Jeff Hasen |
| Want to enhance your mobile marketing efforts? Rather than undergoing dreaded technical training, apply a common-sense approach to mobile. Learn four practical tips from four marketers in the trenches of mobile marketing.
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| This online tool is a step-by-step blueprint for creating email campaigns that deliver the results you need. It will help you define your campaign goals and budget, segment your list to target the right prospects with the right message, create compelling calls to action, and measure your results.
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Three Great Ways to Kill Leads
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| When you troubleshoot your lead generation program's lack of closed deals, be sure to examine your sales reps' role in the process. Sometimes, sales reps can get in their own way—and make these three common mistakes.
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By Drew McLellan
Because jobs are scarce and employees are afraid of losing their jobs, employers have been in the driver's seat for years. But we're about to experience an employee shortage. How can you ensure employee retention?
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