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By Catherine M. Wolfe |
Many people detest making presentations. Such angst is unfortunate, because with preparation and practice, delivering presentations can be a great way to advance a career and positively promote a company's message.
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To succeed in content marketing, you need a plan. That's why we've created Content Machine—a 29-page how-to guide that provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
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More Brands Adopting Lifecycle Email Marketing |
Many companies are realizing that batch-and-blast email marketing is no longer effective: 46% say they have already implemented automated, event-triggered, email marketing programs. Among those not currently running such programs, 58% plan to do so in the next two years.
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By Verónica Maria Jarski No one likes to hear complaints—especially in business—but, they are inevitable. In his keynote for the MarketingProfs B2B Forum 2011, Guy Winch discussed how to use complaints to strengthen customer relationships.
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