Today's dose of marketing know-how.
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Today's dose of marketing know-how | Friday, June 14, 2024
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👋 Hello, Marketer!
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The idea for sunscreen traces back to 1938, when Swiss chemistry student Franz Greiter got a sunburn climbing a mountain. But forms have existed since ancient times that relied on things like plant extracts, olive oil, rice, and jasmin. Sometimes pain begets great ideas. Oh, and remember your SPF this weekend!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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RESEARCH
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B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024
Dive into the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute.
Check out the study findings ➔
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COMMUNITY | POLL RESULTS
The results of our first Community Poll are in! Check out what your peers said:
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MARKETINGPROFS VIRTUAL EVENT
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Lead Generation Friday Forum
Every marketer wants to know: What's the best way to get leads? There are plenty of ideas out there... but not all tactics are created equal. Don't blindly follow what your competitors are doing. In this free virtual event, three lead gen experts share unique—and effective—approaches to attract qualified leads.
Find out more ➔
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ADVERTISE WITH US
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Do You Market to B2B Audiences?
Reach your B2B audience ➔
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VIDEO FROM THE ARCHIVES
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Unlocking the Secrets of 'Ridiculously Good Content'
Ann Handley breaks down the parts of "ridiculously good content": content that your audience finds invaluable; content that's inspired by data, creativity, or a blend of both.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
A Lesson in Positioning
First, we had Yoga. Then someone invited goats, and Goat Yoga was born. Now? You can do yoga with piglets—and people are traveling to be a part of the unique class! Ah, the appeal of something different. If you're struggling to stand out with your own positioning, let Allen Weiss, founder of MarketingProfs, give you a hand in this PRO-level Master Class.
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