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Wednesday, June 14, 2023

📋 Table of Contents

1. The Future of Content Marketing: Five Predictions

2. What's in Store for Self-Learning AI in B2C Omnichannel Marketing sponsored webinar

3. How B2B Marketers Use Organic Social Media Strategy for Success Marketing Smarts Live Show

4. You Ask, MarketingProfs Answers AI-powered Q&A tool

5. B2B Leaders Survey: Marketing Trends for 2023

6. Workshops Are Going Fast! MarketingProfs B2B Forum

7. How Does Your Lead Feel—Right Now? MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Future of Content Marketing: Five Predictions
article
The Future of Content Marketing: Five Predictions
If only it were possible to read tea leaves and divine exactly what the future holds for our beloved content marketing! But it's not, so Chad S. White offers his own compelling predictions. »
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2023 Marketing Report: Top Challenges and Opportunities
New reasearch: How are today's marketers planning to make every campaign, launch, and brand initiative count in an uncertain marketplace? Download the report to find out! »
What's in Store for Self-Learning AI in B2C Omnichannel Marketing
sponsored webinar
What's in Store for Self-Learning AI in B2C Omnichannel Marketing
AI is the topic of the day... and no doubt, it's here to stay. But what does that mean for B2C marketers? Join us to learn how to harness AI in your omnichannel marketing campaigns, how AI will affect your organization, and how brands that have embraced AI are leading the way. »
How B2B Marketers Use Organic Social Media Strategy for Success
Marketing Smarts Live Show
How B2B Marketers Use Organic Social Media Strategy for Success
The 3Cs of Marketing (company, customers, and competitors) is a popular concept. In Marketing Smarts Live Show episode 39, host George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of organic social media strategy. Tune in! »
You Ask, MarketingProfs Answers
AI-powered Q&A tool
You Ask, MarketingProfs Answers
Got a marketing question? Try our new AI-powered assistant, Ask Jay! Trained on 20+ years of MarketingProfs resources, articles, transcripts, and more, Ask Jay gives you B2B-marketing-focused answers to your burning questions. Try Ask Jay now! »
B2B Leaders Survey: Marketing Trends for 2023
research
B2B Leaders Survey: Marketing Trends for 2023
Most B2B leaders say their firm is increasing its marketing investment despite the current uncertain economic environment, according to recent research. Check out the study findings. »
MarketingProfs B2B Forum
Workshops Are Going Fast!
Marketers say workshops are one of the best types of training. Ready to try one? Join us at our B2B Forum conference this October in Boston! An All-Access Pass comes with your choice of one of five incredible workshops, ranging from Demand Gen: Score, Plan, Convert to How to Build a Successful GTM Marketing Plan. The passes are limited and selling fast! Choose your workshop now. »
How Does Your Lead Feel—Right Now?
MarketingProfs Master Class for PRO Members
Do you know the emotional state of your customers as they go from your ad to your website to your content... and beyond? Better yet, do you have that journey mapped out to meet their expectations? If it's time to refresh your customer journey map, start with Jeannie Walters' Master Class, Customer Journey Maps for Marketers: Understand and Exceed Expectations.
Start the Master Class videos
Profs Picks
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Some of your most valuable learning resources are your fellow marketers. Take advantage of their wisdom by checking out Momentive's 2023 Marketing Report. You'll get details on wny 41% of marketers say it's challenging for them to keep up with market needs. You'll also learn how and where marketers say they are succeeding or failing at collecting data that shows their impact and where marketers say they are are missing opportunities to show value to leadership. Plus: a Top 5 list of what, according to marketers, is most important for job success. What else are marketers saying? Check out the report to find out.
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
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B2B Marketers and Creating Content That Sells: Martin and Lyndsay Huntbach on Marketing Smarts [Podcast] »
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Why People Delete Apps From Their Phones »
Developing a Content and Social Strategy to Foster Thought Leadership | Marketing Smarts Live Show »
Five LinkedIn InMail Best-Practices [Infographic] »
News You Can Use
Updates from around the industry
DemandSkill, a New AI-Powered B2B Demand Generation and Sales Pipeline Acceleration Platform, Makes Debut Business Wire
Content Marketing Agency Influence & Co. Adopts Intero Digital Brand PR Newswire
New Commerce Platform Djust Focused Exclusively on B2B Transactions TechCrunch
REPAY Expands B2B Payments Integration With AccountMate Business Wire
LinkedIn Outbound Sale Automation Tool With Salesforce Integration Announced Digital Journal
Rezonate Partners With AWS Marketplace The Paypers
Upcoming Events
JUN
20
Expert Email Marketing Tips That Are Working NOW!
45-minute webinar | sponsored by Airmeet
JUN
21
AI for Content Creators
Session 1 of our all-new, 8-week online event for content creators, writers, and other future-focused marketers
JUN
22
6 Proven Ways to Increase Marketing's Impact on Sales Results
60-minute webinar | sponsored by ON24
JUN
29
Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition
45-minute webinar | sponsored by Act-On
JUL
14
Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce
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