MarketingProfs Today: Workflow and Process | Futureproof Your Marketing | Original Research for Content

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In this issue

1.	How-To: Go With the (Work)flow: Why You Need Process to Make Marketing Run Smoothly
2.	Podcast: Futureproof Your Marketing: Minter Dial on Marketing Smarts
3.	PRO Today's Live Seminar: Content Marketing for Humans in the Age of Robots
4.	Survey Says: How Marketers Are Using Original Research in Content
5.	Infographic: Six Ways Bad Data Can Cost You, and Five Tips for Cleansing It

Northwestern's Online MS in Information Design & Strategy
You've got the data — now tell the story. Build the skills needed to translate data into compelling visuals and narratives and learn how research and analytics can drive communication strategies and tactics. Find out more.

How-To

Go With the (Work)flow: Why You Need Process to Make Your Marketing Programs Run Smoothly

By Audriana Vojkovich-Bombard

Tired of last-minute projects and fire drills? Here's how to get your processes in order so you can spend less time planning and more time getting your marketing done. Read More

Podcast

Futureproof Your Marketing: Minter Dial on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Consultant and author Minter Dial shares insights into the trends that are shaping marketing and talks about his new book, Futureproof: How to Get Your Business Ready for the Next Disruption. Read More

FOR PRO Members

Today's Live Seminar: Content Marketing for Humans in the Age of Robots

Reserve your spot for this upcoming Teach Me How seminar with Chris Brogan to learn how to capture your customers' attention with carefully crafted content. Read More

Northwestern's Online MS in Information Design & Strategy
Learn where information architecture, user experience, and data science meet in the interdisciplinary MS in Information Design and Strategy program from Northwestern University. Earn your master's degree entirely online. Find out more.

Survey Says

How Marketers Are Using Original Research in Content

By Ayaz Nanji

Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis Research and BuzzSumo. Read More

AT-A-GLANCE

Six Ways Bad Data Can Cost You, and Five Tips for Cleansing It [Infographic]

By Laura Forer

Is your data as clean and fresh as it can be? If not, your campaigns may be underperforming. See what you're missing out on and how to cleanse your data. Read More

event calendar

Jun 12	FREE Seminar—Why Building a Brand Is the Single Best Investment to Grow Your Business
Jun 14	Teach Me How— Content Marketing for Humans in the Age of Robots
Jun 19	FREE Seminar—What Comes After the ESP for E-Commerce
Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13	Virtual Conference—Content Marketing \| Effective strategies for revenue-generating content!
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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