MarketingProfs Today: Reduce Chargebacks | Podcast Audience Trends | Video and Brand Metrics

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In this issue

1.	How-To: How to Reduce Costly Chargebacks at Your Business
2.	Survey Says: The Podcast Audience in 2016: Demographic and Listening Trends
3.	PRO Take 10: 10 Tips for Creating Quality Video on Your Smartphone
4.	My View: Online Video: Why You Should Be Measuring Brand Metrics
5.	Infographic: How Dads Participate in Social Media

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How-To

How to Reduce Costly Chargebacks at Your Business

By Sarah Blanchard

Credit card users sometimes dispute charges on their accounts and demand reimbursement. Dealing with those chargebacks can take valuable time away from employees—and it can be costly. Read More

FOR PRO Members

Take 10: 10 Tips for Creating Quality Video on Your Smartphone

In just 10 minutes, we'll share simple, straight-to-the-point tips for creating high-quality video using your smartphone. From shooting to sharing, you'll leave with actionable tactics you can put to use right away. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

The Podcast Audience in 2016: Demographic and Listening Trends

By Ayaz Nanji

What proportion of Americans listens to podcasts? Which devices do listeners use, and where do they listen/watch? What is the demographic profile of the podcast audience? Read More

Quick Take

How Dads Participate in Social Media [Infographic]

By Verónica Jarski

Father's Day is coming up, so you may be thinking about how to reach this demographic on social media channels. Here's a look at where the social dads are, what content they share, and how they share it. Read More

My View

Online Video: Why You Should Be Measuring Brand Metrics

By Joseph O'Brien

Marketers need to stop focusing on what their online videos are making people do and to start thinking about what people feel about their brand and its values. Read More

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