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| These days, your B2B customers dictate when, where, and how they want to interact with you. Which is why you need to know how to align your messaging with the needs of your customers. But that's not so easy. First, you need to understand your audience intimately; then you need to connect with them on an individual level. To do both, you need an effective customer segmentation strategy. Messages to segmented audience resonate more, and they produce better results: expanded reach, increased sales, improved loyalty, and strengthened retention. Learn more—and get a segmentation workbook. |
| If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will be workshops. And creative networking. And the keynotes! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers in Washington DC. |
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—Vahe Habeshian, Director of Publications
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