MarketingProfs Today: LSI Keywords for SEO | Video: Get Budget for Content | Digital Ad Fraud

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: LSI Keywords for SEO: What You Need to Know
2.	Video: 10 Unexpected Business Benefits of Content Marketing
3.	PRO Take 10: Eight Steps to Making Great Smartphone Videos
4.	Survey Says: How Much Digital Ad Spend Is Lost to Fraudulent Bots?
5.	Infographic: Why Social Media Is the Best Thing to Happen to Marketing Automation

Become an Interactive Marketing Master.
This handy guide has everything you need to know to master the basics of interactive marketing. You'll learn how it works, what it looks like, and where it fits in your content marketing strategy. Explore the Guide.

How-To

LSI Keywords for SEO: What You Need to Know

By Brad Keys

As Google's deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does. Read More

Video

Marketing Video: 10 Unexpected Business Benefits of Content Marketing

By David Spark

This could have been titled "How and Where to Get More Funding for Content Marketing"—because it benefits nearly all business departments and functions. These are the arguments that can get you more budget from the C-suite for content marketing. Read More

FOR PRO Members

Take 10: Eight Steps to Making Great Smartphone Videos

In just 10 minutes, you'll learn about essential planning considerations for smartphone videos. From outlining what you're going to shoot to ensuring you have all your accessories, this Take 10 will make sure you're (over) prepared for your next video shoot. Read More

Demystifying Interactive Content.
There's a lot of buzz around interactive content, but also a lot of confusion about what it means and how it looks. This guide will clear up the confusion.

Survey Says

How Much Digital Ad Spend Is Lost to Fraudulent Bots?

By Ayaz Nanji

Brands worldwide are set to lose $6.5 billion in online advertising spend to fraudulent bots this year, according to recent research from White Ops and and the Association of National Advertisers (ANA). Read More

AT-A-GLANCE

Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]

By Laura Forer

Are you using your marketing automation platform to its fullest capabilities? If you're not including data from social media channels, you could be missing out. Read More

event calendar

Jun 13	FREE Seminar—A Look Into the Future of Marketing
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Jun 20	FREE Seminar—Optimizing Your B2B Demand Generation Machine
Jun 21	FREE Seminar—How to Use Webinars to Increase Customer Engagement
Jun 27	FREE Seminar—Better User Appquisition With App Store Optimization
Aug 3	Online Course—Marketing Measurement & Analysis \| 13 online classes
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625