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MarketingProfs
Jun 13, 2016 Vol. 15, No. 114
In this issue
1. How-To: How to Elicit and Use Employee Stories in Your Content Marketing
2. Survey Says: The Content Sharing Habits of Facebook Users
3.  PRO  Seminar: Unthinkable: How the World's Most Creative Marketers Do What Others Don't Dare
4. My View: Four Web Development Technologies That Marketers Need to Know Now
5. Infographic: How to Make Progress on Your Marketing Excellence Journey
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How-To
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How to Elicit and Use Employee Stories in Your Content Marketing
By Ryan Michael McDonald
There's no shortage of content about the power of stories and storytelling in digital marketing. But how do you tell stories beyond your "brand story," especially if you work for a dreaded "boring" company? Here's a source that never runs dry. Read More
FOR  PRO  Members
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Unthinkable: How the World's Most Creative Marketers Do What Others Don't Dare
Discover how some of the world's most creative marketers earn attention, and learn why we need to step back from our obsession with best-practices. You'll leave with ideas inspired by case studies on how to do the unthinkable and create better content marketing that actually stands out. Read More
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Survey Says
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The Content Sharing Habits of Facebook Users
By Ayaz Nanji
More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent report from Fractl. Read More
Quick Take
How to Make Progress on Your Marketing Excellence Journey [Infographic]
By Laura Patterson, Jerry Rackley
What do best-in-class marketers do better and differently in their pursuit of marketing excellence? Find out in this infographic, packed with data from our annual benchmark study. Read More
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My View
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Four Web Development Technologies That Marketers Need to Know Now
By Jaron Rubenstein
In today's digital world, marketers need to hone their understanding of these important aspects of Web-development technology. Read More

event calendar

Jun 23
PRO Seminar—Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Jun 28
FREE Seminar—Get Social With Account-Based Marketing
Aug 12
Virtual Conference—Email Marketing | 3 online sessions FREE!
Oct 18-21
B2B Marketing Forum—Register by June 15 and save up to $500

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