Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, June 12, 2024
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👋 Hello, Marketer!
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Ever feel like you're in a creative slump? Marketers can be guilty of tackling challenges without taking the time to celebrate successes. Yes, I mean you. If you need a boost, take a few minutes to write down all you've accomplished in the first half of the year already. I bet you'll be impressed with what you see!
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—Bri Krantz | MarketingProfs Marketing Manager
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LIVE today!
Compliant Data Analytics With AI
Good marketing data makes for good marketing decisions. And AI is a champ at analyzing data. But what about the legal aspects to data privacy and regulation compliance? Glad you asked. Join our community's favorite Internet lawyer, Ruth Carter, today at 12 noon ET for Ethical AI in Marketing: Marketers' Guide to Privacy, Policy, and Regulatory Compliance. Included with PRO.
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In This Issue
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ARTICLE
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11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers
Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success.
Read more ➔
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COMMUNITY | RESOURCE
Looking for an AI tool... but not sure where to begin? Click here to check out this directory of AI tools on the MarketingProfs website. And check back regularly. We'll be adding more.
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MARKETINGPROFS VIRTUAL EVENT
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Lead Generation Friday Forum
Every marketer wants to know: What's the best way to get leads? There are plenty of ideas out there... but not all tactics are created equal. Don't blindly follow what your competitors are doing. In this free virtual event, three lead gen experts share unique—and effective—approaches to attract qualified leads.
Find out more ➔
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RESEARCH
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What Journalists Want From PR Pros
What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries.
Check out the study findings ➔
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ADVERTISE WITH US
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Do You Market to B2B Audiences?
Reach your B2B audience ➔
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VIDEO FROM THE ARCHIVES
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The Power of a Collaborative Content Strategy
To hear content expert Andy Crestodina espouse the advantages of content collaboration is to hear the question go from "Why should I do this?" to "Why am I not doing this?" Discover the many advantages of content collaboration.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
WOWed Customers Spend More
Increase your CLV with Kenda Macdonald's four components of lifecycle marketing: Attract, Engage, Sell, WOW! Get Kenda's proven framework to WOW your buyers in her Master Class, The Secret to My (Demand Gen) Success. Available now to the PRO community.
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Upcoming Events
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JUN
12
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Session 8 of our 10-week AI for Demand Gen Marketers event
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JUN
13
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45-minute webinar | sponsored by Canto
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JUN
14
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3 live sessions | sponsored by Skyline
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JUN
20
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45-minute webinar | sponsored by Optimizely
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet.
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