MarketingProfs Today: 3 Strategic Mistakes | Facebook's Teen Messaging App | Event Marketing Trends

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In this issue

1.	How-To: Three Strategic Marketing and Sales Mistakes to Avoid in 2017
2.	#SocialSkim: Facebook Plans New Messaging App, Instagram Hooks Small Biz: 11 Stories This Week
3.	PRO New Live Seminar: The Content Formula: How to Create & Measure Content That Converts
4.	Survey Says: Event Marketing Trends: Top Promotional Tactics, Tech, and Metrics
5.	Infographic: Four Steps to Unlocking the Real Power of Marketing Personalization

Become an Interactive Marketing Master.
This handy guide has everything you need to know to master the basics of interactive marketing. You'll learn how it works, what it looks like, and where it fits in your content marketing strategy. Explore the Guide.

How-To

Three Strategic Marketing and Sales Mistakes to Avoid in 2017

By Brian Fravel

2017 is nearly halfway through, and you may already be feeling you're behind your 2017 revenue goals. No need for your anxiety to turn into a midyear panic attack, however. Instead, keep your eye on some key strategic areas and avoid these three mistakes. Read More

FOR PRO Members

New Live Seminar: The Content Formula: How to Create and Measure Content That Converts

In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again. Read More

Demystifying Interactive Content.
There's a lot of buzz around interactive content, but also a lot of confusion about what it means and how it looks. This guide will clear up the confusion.

Survey Says

Event Marketing Trends: Top Promotional Tactics, Tech, and Metrics

By Ayaz Nanji

Marketers say social media, email, and word-of-mouth are the most effective tactics for promoting in-person events, according to recent research from Certain. Read More

Quick Take

#SocialSkim: Facebook Plans New Messaging App, Instagram Hooks Small Biz: 11 Stories This Week

By Christian Neri

Facebook gives parents control with teen messaging app; Instagram vs. Snapchat for small business; Facebook, WhatsApp revamp photo features; the only social listening tool for Reddit; Facebook's mid-roll ads underwhelm; social media B2B trends... Read More

AT-A-GLANCE

Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]

By Laura Forer

"Dear [first_name]" just doesn't cut it anymore, and savvy marketers use smart personalization to keep customers engaged. This infographic shares four things you need to do to make your personalization truly personal. Read More

event calendar

Jun 13	FREE Seminar—A Look Into the Future of Marketing
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Jun 20	FREE Seminar—Optimizing Your B2B Demand Generation Machine
Jun 21	FREE Seminar—How to Use Webinars to Increase Customer Engagement
Jun 27	FREE Seminar—Better User Appquisition With App Store Optimization
Aug 3	Online Course—Marketing Measurement & Analysis \| 13 online classes
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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