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MarketingProfs
Jun 12, 2015 Vol. 14, No. 113
In this issue
1. How-To: 10 User Experience Testing Tools Marketers Need to Know About
2. #SocialSkim: Pinterest the Purchasing Powerhouse, Plus More in This Week's Roundup
3.  PRO  [Online Toolkit] Optimize and Maintain Your Email List
4. My View: Seven Skills You Need to Land a High-Paying Digital Marketing Job
5. Survey Says: Travel Blogging Trends, Insights, and Pet Peeves [Infographic]
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Advertisement  Online Master's in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.
 
How-To
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10 User Experience Testing Tools Marketers Need to Know About
By Vishveshwar Jatain
No matter how much effort you've put into designing your website or mobile app, the proof of the pudding is in the testing, which allows you to learn what the actual users of a product think about it and how they use it. Read More
FOR  PRO  Members
Today's PRO Item
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[Online Toolkit] Optimize and Maintain Your Email List
Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More
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Advertisement  Online Master's in Integrated Marketing Communications. Learn to apply data-driven consumer insights that drive successful marketing communications. Earn your Medill Integrated Marketing Communications master’s degree online from Northwestern University. Download the latest white paper from IMC.
 
Survey Says
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Travel Blogging Trends, Insights, and Pet Peeves [Infographic]
By Ayaz Nanji
Half of successful travel bloggers say blogging is their full-time job, according to a recent report from the Abbi Agency. Read More
Quick Take
#SocialSkim: Pinterest the Purchasing Powerhouse, Plus More Stories in This Week's Roundup
By Angela Natividad
Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are improving their look and feel to stay sticky. Skim to start your summer social! Read More
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My View
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Seven Skills You Need to Land a High-Paying Digital Marketing Job
By Avi Levine
Looking for a lucrative digital job? Here's a look at the top-rated skills you'll need, according to our recent study at Digital Professional Institute. Read More
 
event calendar
 
Jun 12 Virtual Conference—Content Marketing: 3 online sessions—FREE!
Jun 16 FREE Seminar—The Official Explorer's Guide to Modern Marketing
Jun 18 PRO Seminar—How to Transition From Product Promoters to Trusted Advisors
Jun 23 FREE Seminar—The Content Code: The Future of Marketing
Jul 9 PRO Seminar—The Zappos Story: Create and Sustain a Culture of Service
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $500
 
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