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| By Jay Pinkert |
| Many see content marketing as just that—marketing. But smart marketers know that what they're delivering is a great story—so long as it's a true story, even if it's not perfect...
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| By Kerry O'Shea Gorgone |
| "Be nice" isn't just advice for kindergartners: Nice businesses make more money. Peter Shankman talks about "nice" corporate culture in his book, Nice Companies Finish First: Why Cutthroat Management Is Over—and Collaboration Is In.
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| This 48-page guide explains how to maintain your footing and stay relevant on Facebook through whatever Zuck might cook up. It covers 10 keys for lasting success, with special tips and examples for making the best use of those keys in the current Facebook environment.
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| Marketers Undervalue Email, Overvalue Personalization |
| By Ayaz Nanji |
| Gaps exist in digital marketers’ perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report by the Economist Intelligence Unit and Lyris.
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By Kathryn Gillett
At my first writing gig in the 1980s, I was told to craft articles from an emotional distance because businesses believed techno-speak helped their credibility. Now, we know that customers don't want emotional distance; they want authentic connections.
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