MarketingProfs Today: Linkless Link-Building? | Marketing Subscription Businesses | Guest-Content Pitches

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In this issue

1.	How-To: The Future of Link-Building: Linkless Mentions for SEO
2.	Article: Five Tips for Marketing a Subscription-Based Business
3.	PRO New Live Seminar: Content Marketing for Humans in the Age of Robots
4.	Survey Says: Why Editors Reject Guest-Content Pitches From Brands
5.	Infographic: Are Chatbots a Good Idea for Your Business?

Northwestern's Online MS in Information Design & Strategy
You've got the data — now tell the story. Build the skills needed to translate data into compelling visuals and narratives and learn how research and analytics can drive communication strategies and tactics. Find out more.

How-To

The Future of Link-Building: Linkless Mentions for SEO

By Aleh Barysevich

For SEO, mentions of your brand that don't include a link back to your site are becoming just as important as linked mentions. Here are five steps for managing linkless mentions. Read More

Five Tips for Marketing a Subscription-Based Business

By Stefan Pretty

A subscription-based business model can be extremely successful—when it's marketed well. Here are some tips for reaching more of your target market, engaging your audience, and controlling churn rates. Read More

FOR PRO Members

New Live Seminar: Content Marketing for Humans in the Age of Robots

Reserve your spot for this upcoming Teach Me How seminar with Chris Brogan to learn how to capture your customers' attention with carefully crafted content. Read More

Northwestern's Online MS in Information Design & Strategy
Learn where information architecture, user experience, and data science meet in the interdisciplinary MS in Information Design and Strategy program from Northwestern University. Earn your master's degree entirely online. Find out more.

Survey Says

Why Editors Reject Guest-Content Pitches From Brands

By Ayaz Nanji

Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a good fit with their readership, according to recent research from Influence & Co. Read More

AT-A-GLANCE

Are Chatbots a Good Idea for Your Business? [Infographic]

By Laura Forer

When used well, chatbots can increase both profitability and customer satisfaction. Read on to learn how to implement them in a smart way that helps your business and your customers. Read More

event calendar

Jun 12	FREE Seminar—Why Building a Brand Is the Single Best Investment to Grow Your Business
Jun 14	Teach Me How— Content Marketing for Humans in the Age of Robots
Jun 19	FREE Seminar—What Comes After the ESP for E-Commerce
Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13	Virtual Conference—Content Marketing \| Effective strategies for revenue-generating content!
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

Questions? Comments? Suggestions? Leads? Contact us:

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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