MarketingProfs Today: Press Release Tips | Webinar Benchmarks | Content-Discovery Tools

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In this issue

1.	How-To: Five Simple Ways to Make Your Press Release Stand Out
2.	Quick Take: 3 Tactics and a Bunch of Content Tools You Can Use in Social Media Campaigns
3.	PRO MarketingProfs University: The Ultimate Recipe for a Great Brand Story
4.	Survey Says: Webinar Benchmarks for Marketers
5.	My View: Use a Cookbook Approach to Make Data Mining Easy-Peasy

Online Master's in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.

How-To

Five Simple Ways to Make Your Press Release Stand Out

By Nash Riggins

For a lot of companies, finding PR success can be extraordinarily frustrating—especially when just starting out. But the good news is that it's actually fairly simple to get your brand name out there and in the media. Read More

FOR PRO Members

MarketingProfs University: The Ultimate Recipe for a Great Brand Story

In today's PRO seminar, we'll guide you through the brand storytelling tips, tools, and techniques you'll need to create a story your audience can't resist—and won't get tired of sharing. Read More

Online Master's in Integrated Marketing Communications. Learn to apply data-driven consumer insights that drive successful marketing communications. Earn your Medill Integrated Marketing Communications master’s degree online from Northwestern University. Download the latest white paper from IMC.

Survey Says

Webinar Benchmarks for Marketers

By Ayaz Nanji

What percentage of webinar registrants actually attend on average? Which days and times are most popular for conducting events? How long do people tend to watch for? Are most webinars interactive? Read More

Quick Take

Three Tactics and a Bunch of Content Tools You Can Use in Social Media Campaigns

By Jessica Davis

Here's why a content discovery tool must be part of every social media manager's arsenal, and these are some popular content-discovery tools businesses are using. Read More

My View

Use a Cookbook Approach to Make Data Mining Easy-Peasy

By Andrea Ahlemeyer-Stubbe

Data mining is a science. That means you can repeat your successful analyses and use the results to become more effective and efficient at meeting your goals. All you really need for repeatable success is a recipe. Read More

event calendar

Jun 11	PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11	MarketingProfs University—Marketing Writing Bootcamp
Jun 12	Virtual Conference—Content Marketing: 3 online sessions—FREE!
Jun 16	FREE Seminar—The Official Explorer's Guide to Modern Marketing
Jun 18	PRO Seminar—How to Transition From Product Promoters to Trusted Advisors
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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